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Sanitary Protection in Morocco

Sanitary Protection in Morocco

Sanitary protection continued to show significant growth in the Moroccan market in 2021. The rise in sales was driven by changes in perception and awareness, along with the expanding geographic coverage of sanitary protection products. Moreover, the female population is growing, including the number of menstruating females, which also contributed to growth.

Euromonitor International's Sanitary Protection in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Sanitary Protection in Morocco

List Of Contents And Tables

SANITARY PROTECTION IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
More consumers make feminine hygiene part of their daily routine
Standard towels with wings drive sales
Procter & Gamble Morocco regains lead
PROSPECTS AND OPPORTUNITIES
Steady growth expected for sanitary protection
Standard towels to continue driving growth
Unit prices expected to maintain upward movement
CATEGORY DATA
Table 1 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 3 Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
TISSUE AND HYGIENE IN MOROCCO
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends - demographic changes creating opportunities and challenges
Companies shying away from innovation and competing on price
Traditional grocery retailers gaining in popularity
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2016-2021
Table 9 Infant Population 2016-2021
Table 10 Female Population by Age 2016-2021
Table 11 Total Population by Age 2016-2021
Table 12 Households 2016-2021
Table 13 Forecast Infant Population 2021-2026
Table 14 Forecast Female Population by Age 2021-2026
Table 15 Forecast Total Population by Age 2021-2026
Table 16 Forecast Households 2021-2026
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Sanitary Protection in Morocco


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