Sanitary Protection in Serbia

Abstract
As an essential product for females aged 12-54 years, sanitary protection continued to experience stable demand during the pandemic in Serbia, including 2021. Standard towels (with and without wings) was the only area of the category to continue to see a gradual drop in sales, as these products are increasingly perceived as outdated, along with a continual drop in the target consumer group.

Euromonitor International's Sanitary Protection in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Sanitary Protection in Serbia

List Of Contents And Tables

SANITARY PROTECTION IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stable demand for essential sanitary protection products in 2021
Procter & Gamble retains convincing leadership of sanitary protection in 2021 with wide product portfolio
Private label continues to gain share, driven by lingering price sensitivity and greater trust in its quality
PROSPECTS AND OPPORTUNITIES
Stable demand for sanitary protection over forecast period with a further move away from standard towels
New product launches once economy stabilises and consumers are more prepared to trade up
Demographic factors to hinder stronger growth of sanitary protection
CATEGORY DATA
Table 1 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
TISSUE AND HYGIENE IN SERBIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2016-2021
Table 8 Infant Population 2016-2021
Table 9 Female Population by Age 2016-2021
Table 10 Total Population by Age 2016-2021
Table 11 Households 2016-2021
Table 12 Forecast Infant Population 2021-2026
Table 13 Forecast Female Population by Age 2021-2026
Table 14 Forecast Total Population by Age 2021-2026
Table 15 Forecast Households 2021-2026
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources