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Wipes in Hungary

Wipes in Hungary

Wipes recorded further double-digit current value growth in 2021 as the increased focus on hygiene during the ongoing COVID-19 pandemic boosted the use of disposable wipes during the year. General purpose wipes with additional antibacterial features were the most popular. Cosmetic wipes and deodorant wipes grew in demand during 2021 as consumers spent more time outside of the home compared to the previous year.

Euromonitor International's Wipes in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Home Care Wipes and Floor Cleaning Systems , Personal Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Wipes in Hungary

List Of Contents And Tables

WIPES IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased focus on hygiene during COVID-19 increases the use of disposable wipes
Baby wipes are basic necessities for Hungarians
Essity leads with its well-known and trusted Libero brand
PROSPECTS AND OPPORTUNITIES
Increased focus on hygiene and sanitation to continue to support future sales
Rise in birth rate set to benefit baby wipes
Bulk packages and discount coupon days important
CATEGORY DATA
Table 1 Retail Sales of Wipes by Category: Value 2016-2021
Table 2 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 4 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 5 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
TISSUE AND HYGIENE IN HUNGARY
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2016-2021
Table 8 Infant Population 2016-2021
Table 9 Female Population by Age 2016-2021
Table 10 Total Population by Age 2016-2021
Table 11 Households 2016-2021
Table 12 Forecast Infant Population 2021-2026
Table 13 Forecast Female Population by Age 2021-2026
Table 14 Forecast Total Population by Age 2021-2026
Table 15 Forecast Households 2021-2026
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Wipes in Hungary


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