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Away-From-Home Tissue and Hygiene in Morocco

Away-From-Home Tissue and Hygiene in Morocco

The measures imposed in order to limit the spread of COVID-19 in Morocco significantly impacted demand for away-from-home tissue in 2021. While the home seclusion trend resulting from unemployment and remote-working maintained demand for retail tissue, it reduced demand for away-from-home tissue through business and institutional channels. However, the category was mainly impacted by the closure of the dominant horeca channel, as hotels, restaurants and cafés were closed during this time. In add...

Euromonitor International's Away-from-Home Tissue and Hygiene in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Away-From-Home Tissue and Hygiene in Morocco

List Of Contents And Tables

AWAY-FROM-HOME TISSUE AND HYGIENE IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Significant declines for AFH tissue with closure of horeca and limited tourism due to pandemic
Local companies maintain a strong foothold in AFH tissue
AFH sales restrained by attractive prices in retail channels
PROSPECTS AND OPPORTUNITIES
Horeca AFH sales exacerbated by further flight suspensions and vaccine pass
Adult incontinence products expected to register the fastest growth over the forecast period
Tough economic conditions will favour demand for low-priced products
CATEGORY DATA
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
TISSUE AND HYGIENE IN MOROCCO
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends - demographic changes creating opportunities and challenges
Companies shying away from innovation and competing on price
Traditional grocery retailers gaining in popularity
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2016-2021
Table 9 Infant Population 2016-2021
Table 10 Female Population by Age 2016-2021
Table 11 Total Population by Age 2016-2021
Table 12 Households 2016-2021
Table 13 Forecast Infant Population 2021-2026
Table 14 Forecast Female Population by Age 2021-2026
Table 15 Forecast Total Population by Age 2021-2026
Table 16 Forecast Households 2021-2026
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Away-From-Home Tissue and Hygiene in Morocco


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