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Bath and Shower in Guatemala

Bath and Shower in Guatemala

Bar soap is the dominant product within bath and shower in Guatemala, being an affordable product to the large low-income population that is used on a daily basis. Liquid soap, meanwhile, accounts for a lower share of sales, being virtually non-existent in rural areas of the country. Whilst sales of liquid soap strongly increased during the pandemic in 2020 due to greater awareness of the need to follow regular handwashing regimes and rising demand for antibacterial products, they contracted in...

Euromonitor International's Bath and Shower in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Bath and Shower in Guatemala

List Of Contents And Tables

BATH AND SHOWER IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Anti-bacterial properties remain important in bath and shower
Hand sanitiser sales skyrocket during the pandemic
Colgate-Palmolive leads with popular brands that cater to a wide consumer base
PROSPECTS AND OPPORTUNITIES
Anti-bacterial products set to record further strong growth
Ongoing expansion of intimate hygiene
Convenience and promotional efforts set to benefit body wash/shower gel
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2016-2021
Table 2 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 5 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 6 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Bath and Shower in Guatemala


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