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Bath and Shower in Kazakhstan

Bath and Shower in Kazakhstan

Bath and shower has been one of the main beauty and personal care categories to benefit from COVID-19 as the advent of the pandemic triggered an increased interest in health and hygiene. This trend was carried from 2020 into 2021, even with the category recording boom in sales in 2020. The rising sales are especially notable given that bath and shower is already a very mature category with limited room for growth. The overall category value growth was driven by an accelerated sales increase in b...

Euromonitor International's Bath and Shower in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Bath and Shower in Kazakhstan

List Of Contents And Tables

BATH AND SHOWER IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Bath and shower continues to grow thanks to increased interest in hygiene
Decline for hand sanitisers/gels as category saturates and such items become widely available in public
Colgate-Palmolive continues to lead bath and shower thanks to expansion of portfolio
PROSPECTS AND OPPORTUNITIES
Lingering cleanliness trend will continue to increase value sales, whilst price consciousness mitigates growth
Consumers to become more conscious of local brands and sustainability trends
Manufacturers and retailers to discover new opportunities in e-commerce
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2016-2021
Table 2 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 5 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 7 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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