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Beauty and Personal Care in Croatia

Beauty and Personal Care in Croatia

2021 was largely a year of recovery for beauty and personal care in Croatia, with total volume and current value sales returning to growth after having contracted in 2020. Demand across the market picked up as the rollout of COVID-19 vaccines and the relaxation of public health restrictions enabled people to go back to the office and begin regularly socialising again. Sales were also bolstered by so-called “revenge spending”, which was encouraged by the quick turnaround of the domestic economy,...

Euromonitor International's Beauty and Personal Care in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in Croatia

List Of Contents And Tables

BEAUTY AND PERSONAL CARE IN CROATIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for mass products picks up with the easing of the pandemic
Heightened budget-consciousness among consumers favours the mass segment
Mass categories continue to benefit from expansion of drugstores/parapharmacies
PROSPECTS AND OPPORTUNITIES
Return to normality and increased price-sensitivity will fuel mass segment expansion
Remittances will continue to mitigate negative impact of high emigration
Further value share gains projected for e-commerce
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
“Clean beauty” trend gains momentum as demand for premium products rebounds
Premium skin care benefits from pandemic-induced lifestyle changes
Suppliers move to reduce their dependence on beauty specialist retailers
PROSPECTS AND OPPORTUNITIES
Outlook for the premium segment remains favourable
Marketing activities by beauty specialists should help to boost demand
E-commerce will continue to gain ground in distribution of premium products
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of restrictions underpins recovery of baby and child-specific toiletries
Baby and child-specific sun care shows the most dynamic performance
Private label lines gain ground as inflationary pressures bite
PROSPECTS AND OPPORTUNITIES
Falling birth rates will continue to subdue overall demand
Inbound tourism and rising health awareness will buoy sales of sun care products
Marketing spend will increasingly be focused on social media
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for bar soap and hand sanitisers falls as concerns about COVID-19 recede
Body wash/shower gel is the most dynamic category
Health-oriented and eco-friendly products increasingly favoured
PROSPECTS AND OPPORTUNITIES
Outlook is positive but maturity and population decline will temper expansion
Health and sustainability set to remain key trends in new product development
High inflation should help to further strengthen private label penetration
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2016-2021
Table 34 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 36 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 37 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 39 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Overall demand rebounds as consumers spend more time outside the home
Reopening of beauty specialist retailers and beauty salons boosts sales
Producers promote “home challenges” to stimulate interest in their brands
PROSPECTS AND OPPORTUNITIES
Colour cosmetics set to perform positively throughout the forecast period
High emigration likely to limit growth potential
Value share of e-commerce will continue to rise
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
DEODORANTS IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Total sales remain below pre-pandemic levels despite robust recovery
Natural deodorants with skin-sensitive formulas gain popularity
Heightened budget-consciousness increases appeal of private label products
PROSPECTS AND OPPORTUNITIES
Growth in inbound tourism will help to drive expansion of deodorants
Demand for more natural and eco-friendly products set to continue rising
Further gains likely for private label and cheaper local brands
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2016-2021
Table 52 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 54 NBO Company Shares of Deodorants: % Value 2017-2021
Table 55 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 57 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of depilatories decline as consumers return to beauty salons
Competition from alternative hair removal methods further weakens demand
Interest in women’s pre-shave products remains low
PROSPECTS AND OPPORTUNITIES
Depilatories set to return to growth from 2022 onwards
Multiple factors will limit overall expansion potential
Women's pre-shave expected to grow fastest in volume and value terms
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2016-2021
Table 61 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 62 NBO Company Shares of Depilatories: % Value 2017-2021
Table 63 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 64 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased levels of socialising and return of foreign tourists support solid recovery
Premium brands profit from “revenge spending” and reopening of beauty specialists
Changing consumer preferences shape marketing strategies in women’s fragrances
PROSPECTS AND OPPORTUNITIES
Demand for fragrances set to increase steadily over the forecast period
Promotional activities by beauty specialist retailers should help to boost sales
Entry of more Asian and Middle Eastern brands likely
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2016-2021
Table 67 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 68 NBO Company Shares of Fragrances: % Value 2017-2021
Table 69 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 72 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Shampoos and conditioners with nourishing and regenerative effects perform well
Reversal of fortunes for salon professional hair care and colourants
COVID-19 boosts demand for products that prevent hair loss
PROSPECTS AND OPPORTUNITIES
Trading up should ensure value growth significantly outpaces volume growth
E-commerce and discounters likely to gain importance in hair care distribution
Health and sustainability concerns will continue to influence innovation
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2016-2021
Table 75 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 77 NBO Company Shares of Hair Care: % Value 2017-2021
Table 78 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 82 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Men’s fragrances shows strongest performance as overall demand improves
Men’s pre-shave and post-shave contract due to increasing popularity of beards
Younger males remain the core target base for men’s grooming products
PROSPECTS AND OPPORTUNITIES
Men’s grooming set to post steady growth in total volume and current value sales
Growing preference for beards will continue to depress demand in men’s shaving
Greater premiumisation and further gains for e-commerce expected
CATEGORY DATA
Table 85 Sales of Men’s Grooming by Category: Value 2016-2021
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 89 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Epidemiological and economic improvements support return to growth for oral care
Manual toothbrushes still overwhelmingly preferred by Croatians
Colgate toothpastes promoted as effective in reducing COVID-19 transmission
PROSPECTS AND OPPORTUNITIES
Oral care will continue to benefit from diligent oral hygiene habits among Croatians
Adoption of more advanced oral hygiene routines set to persist
Private label products expected to gain ground in toothpaste
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2016-2021
Table 95 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 96 Sales of Toothbrushes by Category: Value 2016-2021
Table 97 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 99 NBO Company Shares of Oral Care: % Value 2017-2021
Table 100 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 101 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 103 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Overall volume and current value growth rates pick up in 2021
Population ageing and rising image-consciousness strengthen interest in anti-agers
Increased demand for products that treat dry skin encourages new launches
PROSPECTS AND OPPORTUNITIES
Products with moisturising and anti-ageing properties set to gain popularity
Increased budget-consciousness will favour economy brands and private label
Value share of e-commerce expected to continue rising
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2016-2021
Table 106 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 107 NBO Company Shares of Skin Care: % Value 2017-2021
Table 108 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 110 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sun care shows impressive turnaround as pandemic-related disruption subsides
Increased price-sensitivity and new launches boost private label penetration
Croatians show growing interest in eco-friendly sun care products
PROSPECTS AND OPPORTUNITIES
Inbound tourism and rising health awareness among Croatians will drive growth
Demand for broad spectrum sun protection products with higher SPF set to rise
Consumers will continue to gravitate towards more natural and sustainable products
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2016-2021
Table 113 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 115 NBO Company Shares of Sun Care: % Value 2017-2021
Table 116 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 118 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Report Title: Beauty and Personal Care in Croatia


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