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Depilatories in Guatemala

Depilatories in Guatemala

Depilatories remains a small category in Guatemala in 2021. Women’s razors and blades, with the leading brand Venus by Gillette, accounts for the largest share of sales in the category as it offers a wide range of prices, from economy disposable blades to more sophisticated products such as razors with interchangeable heads which have up to five blades. It also enjoys premium shelf space in modern retail stores. Pre-shave products, meanwhile, is a small and stable category, and hair removers/ble...

Euromonitor International's Depilatories in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Depilatories in Guatemala

List Of Contents And Tables

DEPILATORIES IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Razors and blades lead, whilst ready-to-use wax strips exit the market in 2021
Category development impacted by seasonality and concerns over correct usage
Procter & Gamble leads thanks to its wide product portfolio and strong distribution
PROSPECTS AND OPPORTUNITIES
Laser depilation and return to salons set to restrict future growth
Price-sensitivity to influence consumers’ purchases
Little innovation and investment further hamper future growth potential
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2016-2021
Table 2 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Depilatories: % Value 2017-2021
Table 4 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 5 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Depilatories in Guatemala


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