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Fragrances in Kazakhstan

Fragrances in Kazakhstan

Retail sales of fragrances suffered considerably during 2020 due to COVID-19-related restrictions. Whilst retailers launched active promotions in a bid to boost volume sales, there was little demand as the lack of socialising gave consumers little incentive to wear fragrances, particularly premium ones. Moreover, the sales of premium fragrances were hit in the spring and summer seasons by four months of closure for beauty specialist stores such as Mon Amie and Beautymania. Even as stores reopene...

Euromonitor International's Fragrances in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Fragrances in Kazakhstan

List Of Contents And Tables

FRAGRANCES IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improved performance as consumers seek to express more positive emotions through wearing different scents
Stronger growth in premium fragrances than mass thanks to desire of affluent consumers to treat themselves
Mary Kay attains leading position as direct seller Avon Cosmetics falters
PROSPECTS AND OPPORTUNITIES
Innovative launches and demand for premium scents will support sales recovery
Niche fragrance brands set to emerge as consumers become more selective in their fragrances purchases
Fragrance sales via e-commerce to increase as retailers expand portfolios
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2016-2021
Table 2 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Fragrances: % Value 2017-2021
Table 4 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 7 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Fragrances in Kazakhstan


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