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Hair Care in Guatemala

Hair Care in Guatemala

During 2020, hair care sales in Guatemala were impacted by the COVID-19 pandemic, especially “post wash” categories such as styling agents and colouring etc, as with consumers spending more time at home and not socialising, many reduced the frequency of or simplified their hair care routines. In 2021, however as the country reopened and social interaction resumed, these categories saw recovery and growth.

Euromonitor International's Hair Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Hair Care in Guatemala

List Of Contents And Tables

HAIR CARE IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hair care records growth in 2021 with the resumption of social interaction
Single-use sachets and large family-sized products both important in shampoo
Hair care led by multinationals with their wide portfolios in 2021
PROSPECTS AND OPPORTUNITIES
Recovery expected, with shampoo remaining the most popular product
Natural and eco-friendly trend expected to develop
Players improve their e-commerce presence and social media strategies
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2016-2021
Table 2 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Hair Care: % Value 2017-2021
Table 5 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 9 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Hair Care in Guatemala


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