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Hair Care in Kazakhstan

Hair Care in Kazakhstan

During the first year of the pandemic, major pandemic restrictions and store closures limited consumers’ choice of hair products to mass market brands displayed in grocery retailers. This encouraged a shift in consumer purchasing preferences and further reduced brand loyalty in the category. As such, even after restrictions were lifted, consumers continued to look for better deals and more affordable alternatives. This pushed companies to implement frequent discounting and special offers, which...

Euromonitor International's Hair Care in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Hair Care in Kazakhstan

List Of Contents And Tables

HAIR CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Greater time at home leads consumers to invest in salon professional hair care products to undertake DIY hair solutions
Consumers seek functional treatments and colouring products
Procter & Gamble maintains newly gained leadership in hair care
PROSPECTS AND OPPORTUNITIES
Stable growth expected as frequent price discounts mitigate potential value growth
Mass products will dominate hair care sales as price consciousness remains
Companies to promote more online if though e-commerce is set to remain a niche
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2016-2021
Table 2 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Hair Care: % Value 2017-2021
Table 5 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 9 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Hair Care in Kazakhstan


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