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Mass Beauty and Personal Care in Kazakhstan

Mass Beauty and Personal Care in Kazakhstan

In 2021, COVID-19 continued to influence everyday life in Kazakhstan, with some pandemic-related restrictions continuing and altering consumer behaviour. Consumers became more health cautious, leading them to pay more attention to product labels and become more educated about ingredients in their favourite beauty and personal care products. There has been a significant shift towards free-from products as consumers strive to avoid potentially harmful chemicals as well as towards those containing...

Euromonitor International's Mass Beauty and Personal Care in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Mass Beauty and Personal Care in Kazakhstan

List Of Contents And Tables

MASS BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Self-care trend boosts sales in skin care, sun care, and hair care but rising prices limit volume sales
International giants continue to strongly lead thanks to wide distribution and advertising investments
Despite continued phygital experience, direct sellers lose share
PROSPECTS AND OPPORTUNITIES
Self-care trend expected to be the driver of sales in mass beauty and personal care
Price consciousness to remain important though consumers will also continue to demand more from their products
Digitalisation of mass beauty and personal care to continue
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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