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Men's Grooming in Guatemala

Men's Grooming in Guatemala

Following double-digit value decline in 2020 due to home seclusion, double-digit growth was recorded in men’s grooming in 2021 thanks to the return to socialising and the workplace. Men’s razors and blades had a particularly good year as leading brands and other players rolled out constant volume promotions, including 3x2, buy-6-get-8 or special aftershave and razor combos. Whilst the category has reduced investment in advertising in traditional media, it has increased its promotional activity t...

Euromonitor International's Men's Grooming in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Men's Grooming in Guatemala

List Of Contents And Tables

MEN'S GROOMING IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
2021 a year of recovery, promotional activity and discounting
Standard products remain popular
Procter & Gamble maintains its lead with its well-known and widely available brands in 2021
PROSPECTS AND OPPORTUNITIES
Men’s barber shops booming, influencing men’s grooming behaviour
Development of products with added benefits to drive sales
Procter & Gamble will continue to lead, whilst smaller, independent players will struggle following the impact of COVID-19
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2016-2021
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 5 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Men's Grooming in Guatemala


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