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Oral Care in Serbia

Oral Care in Serbia

Following decreases in 2020 due to the Coronavirus (COVID-19) crisis, oral care returned to healthy retail volume and current value growth in 2021, as the threat of the pandemic and related restrictions eased. The category exceeded 2019 retail volume and current value sales levels by the end of 2021. Power toothbrushes, both battery and electric, provided the fastest growth rates, albeit from relatively low sales bases. Power toothbrushes continued to gain popularity as consumers increasingly vi...

Euromonitor International's Oral Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Oral Care in Serbia

List Of Contents And Tables

ORAL CARE IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growing awareness of importance of oral health boosts sales across oral care in 2021
Return to pre-pandemic lifestyles renews interest in tooth whiteners and dental floss
Shift to more specific and added-value toothpastes
PROSPECTS AND OPPORTUNITIES
Positive performance in line with high oral care awareness
Brand loyalty set to remain high, but some space may open up for private label amid retail modernisation
More new product launches anticipated as the economy improves
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2016-2021
Table 2 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 3 Sales of Toothbrushes by Category: Value 2016-2021
Table 4 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 6 NBO Company Shares of Oral Care: % Value 2017-2021
Table 7 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 8 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 10 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
BEAUTY AND PERSONAL CARE IN SERBIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Oral Care in Serbia


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