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Toys and Games in Turkey

Toys and Games in Turkey

The performance of traditional toys and games remained mixed in 2021, with very strong demand for dolls and accessories and construction (the two largest categories) more than offsetting double-digit rates of decline in retail constant value sales of plush, remote control toys, scientific/educational and arts and crafts. However, volume sales of traditional toys and games declined, according to industry sources. This was mainly due to a sharp decline in foreign-exchange value of the Turkish lira...

Euromonitor International's Toys and Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Toys and Games in Turkey

List Of Contents And Tables

TOYS AND GAMES IN TURKEY
EXECUTIVE SUMMARY
COVID-19 continued to affect the toys and games market in 2021
2021 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 1 Sales of Toys and Games by Category: Value 2016-2021
Table 2 Sales of Toys and Games by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Toys and Games: % Value 2017-2021
Table 4 LBN Brand Shares of Toys and Games: % Value 2018-2021
Table 5 Distribution of Toys and Games by Format: % Value 2016-2021
Table 6 Forecast Sales of Toys and Games by Category: Value 2021-2026
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rising prices undermine demand
Unmatched brand portfolio helps Mattel to strength its leadership position
Having been kick-started by the pandemic, e-commerce continues to gain ground on traditional toys and games stores
PROSPECTS AND OPPORTUNITIES
A decline in fertility rates will weigh on demand growth
Licencing will continue to grow in importance
Traditional toys and games stores will face more intense e-commerce, discounters and even apparel retailers
CATEGORY DATA
Table 8 Sales of Traditional Toys and Games by Category: Value 2016-2021
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2017-2021
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2018-2021
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2016-2021
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2021-2026
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2021-2026
Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2021-2026
VIDEO GAMES IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Boosted by the pandemic, mobile and online games are now dominant
Increasingly a rich man’s game
Pandemic supports dynamic demand growth for static consoles in spite of soaring prices
PROSPECTS AND OPPORTUNITIES
Mobile and online games will continue to drive growth
As the hype surrounding the metaverse increases, AR/VR set to grow in popularity
More international companies will localise their games
CATEGORY DATA
Table 17 Sales of Video Games by Category: Value 2016-2021
Table 18 Sales of Video Games by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Video Games: % Value 2017-2021
Table 20 LBN Brand Shares of Video Games: % Value 2018-2021
Table 21 NBO Company Shares of Video Games Hardware: % Value 2017-2021
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2018-2021
Table 23 NBO Company Shares of Video Games Software: % Value 2017-2021
Table 24 Distribution of Video Games by Format: % Value 2016-2021
Table 25 Distribution of Video Games Hardware by Format: % Value 2016-2021
Table 26 Distribution of Video Games Software by Format: % Value 2016-2021
Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2016-2021
Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2016-2021
Table 29 Forecast Sales of Video Games by Category: Value 2021-2026
Table 30 Forecast Sales of Video Games by Category: % Value Growth 2021-2026

Report Title: Toys and Games in Turkey


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