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Video Games in Australia

Video Games in Australia

Value sales of video games rocketed in Australia in 2020 in response to the impact of the COVID-19 pandemic, with home seclusion forcing consumers to seek at-home entertainment. This upwards trajectory continued in 2021, when lockdowns were tightened. Persistent lockdowns have changed Australians’ perception of video games from an entertainment alternative to a greater form of media through which people can conduct social activities and family and friends can be connected. This led to continued...

Euromonitor International's Video Games in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Video Games in Australia

List Of Contents And Tables

VIDEO GAMES IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Video games weathers the storm of supply constraints, showing resilient growth
Sales of digital software soar, with cloud games gaining popularity
Mobile games secures another year of growth, with IP-based games on the rise
PROSPECTS AND OPPORTUNITIES
Mergers and acquisitions come from all corners, expected to sustain growth in video games
Metaverse set to offer new user cases for stand-alone VR/AR products
Subscription model is likely to become mainstream
CATEGORY DATA
Table 1 Sales of Video Games by Category: Value 2016-2021
Table 2 Sales of Video Games by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Video Games: % Value 2017-2021
Table 4 LBN Brand Shares of Video Games: % Value 2018-2021
Table 5 NBO Company Shares of Video Games Hardware: % Value 2017-2021
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2018-2021
Table 7 NBO Company Shares of Video Games Software: % Value 2017-2021
Table 8 Distribution of Video Games by Format: % Value 2016-2021
Table 9 Distribution of Video Games Hardware by Format: % Value 2016-2021
Table 10 Distribution of Video Games Software by Format: % Value 2016-2021
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2016-2021
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2016-2021
Table 13 Forecast Sales of Video Games by Category: Value 2021-2026
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2021-2026
TOYS AND GAMES IN AUSTRALIA
EXECUTIVE SUMMARY
Toys and games in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 15 Sales of Toys and Games by Category: Value 2016-2021
Table 16 Sales of Toys and Games by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Toys and Games: % Value 2017-2021
Table 18 LBN Brand Shares of Toys and Games: % Value 2018-2021
Table 19 Distribution of Toys and Games by Format: % Value 2016-2021
Table 20 Forecast Sales of Toys and Games by Category: Value 2021-2026
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Video Games in Australia


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