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Video Games in Turkey

Video Games in Turkey

Retail constant value sales of video games continued to expand at a double-digit rate during 2021, with mobile games, online games and AR/VR headsets the most dynamic categories. Indeed, mobile and online games now account for more than half of retail value sales between them in this category. COVID-19 restrictions continued to support demand during 2021, as significant amounts of time spent at home meant that even many people who had never played games before were tempted to do so. Gaming was u...

Euromonitor International's Video Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Video Games in Turkey

List Of Contents And Tables

VIDEO GAMES IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Boosted by the pandemic, mobile and online games are now dominant
Increasingly a rich man’s game
Pandemic supports dynamic demand growth for static consoles in spite of soaring prices
PROSPECTS AND OPPORTUNITIES
Mobile and online games will continue to drive growth
As the hype surrounding the metaverse increases, AR/VR set to grow in popularity
More international companies will localise their games
CATEGORY DATA
Table 1 Sales of Video Games by Category: Value 2016-2021
Table 2 Sales of Video Games by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Video Games: % Value 2017-2021
Table 4 LBN Brand Shares of Video Games: % Value 2018-2021
Table 5 NBO Company Shares of Video Games Hardware: % Value 2017-2021
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2018-2021
Table 7 NBO Company Shares of Video Games Software: % Value 2017-2021
Table 8 Distribution of Video Games by Format: % Value 2016-2021
Table 9 Distribution of Video Games Hardware by Format: % Value 2016-2021
Table 10 Distribution of Video Games Software by Format: % Value 2016-2021
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2016-2021
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2016-2021
Table 13 Forecast Sales of Video Games by Category: Value 2021-2026
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2021-2026
TOYS AND GAMES IN TURKEY
EXECUTIVE SUMMARY
COVID-19 continued to affect the toys and games market in 2021
2021 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 15 Sales of Toys and Games by Category: Value 2016-2021
Table 16 Sales of Toys and Games by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Toys and Games: % Value 2017-2021
Table 18 LBN Brand Shares of Toys and Games: % Value 2018-2021
Table 19 Distribution of Toys and Games by Format: % Value 2016-2021
Table 20 Forecast Sales of Toys and Games by Category: Value 2021-2026
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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