Wine in China

Abstract
The wine category recorded a high single-digit total volume decline in 2021. While some alcoholic drinks categories, such as RTDs, saw volumes return to the pre-pandemic level, or like beer and cider/perry, saw significantly higher growth than in 2020, wine suffered from continued volume decline, although this was slower compared with the previous year. In 2021, rice wine accounted for more than 60% of total volume sales of wine and saw an overall low single-digit decline. The decline for rice w...

Euromonitor International's Wine in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Wine in China

List Of Contents And Tables

WINE IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wine continues to see strong decline, despite fewer COVID-19 restrictions
Guyue Longshan leads non-grape wine, and Changyu leads still light grape wine
Tariffs of up to 218% imposed on Australian wine
PROSPECTS AND OPPORTUNITIES
Rice wine to continue its volume decline over the forecast period
Champagne to see volume and value growth potential
Despite difficulties in still light grape wine, Australian winemakers will come up with strategies amid tariff surge
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2016-2021
Table 2 Sales of Wine by Category: Total Value 2016-2021
Table 3 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 4 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 13 Sales of Wine by Origin 2019-2021
Table 14 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 15 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 16 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 17 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 18 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 19 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 20 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 21 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 22 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 23 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 24 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 25 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
Table 26 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 27 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 28 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 29 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
ALCOHOLIC DRINKS IN CHINA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 30 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 33 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 42 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources