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Alcoholic Drinks in Estonia

Alcoholic Drinks in Estonia

The COVID-19 pandemic had a broadly negative impact on sales of alcoholic drinks in Estonia in 2020, with total volume sales declining. All of the main categories suffered as the resultant economic shock drove consumers to rein in non-essential spending. Similarly, increased health-consciousness arising from concerns about COVID-19 prompted many Estonians to reduce their consumption of alcohol in general, which weakened demand across the market. Demand was further undermined by the collapse of i...

Alcoholic Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in Estonia
August 2022

List Of Contents And Tables

ALCOHOLIC DRINKS IN ESTONIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lager remains dominant but craft beer continues to find favour
Growing focus on healthier lifestyles boosting demand for non alcoholic beer
Lidl finally enters Estonia
PROSPECTS AND OPPORTUNITIES
Sustainability concerns enter beer
Non alcoholic beer set to attract more drinkers moving forward
A Le Coq set to benefit from new agreement to sell Corona beer
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2021
Summary 4 Number of Breweries 2016-2021
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2016-2021
Table 18 Sales of Beer by Category: Total Value 2016-2021
Table 19 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 25 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 26 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 27 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 28 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 29 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Focus on portion control informs packaging while vermouth continues to benefit from cocktail trend
Wine sales remain stable as consumers rediscover the joy of drinking at home
Other sparkling wine benefits from new consumption occasions
PROSPECTS AND OPPORTUNITIES
Sparkling wine set to benefit from new products and increased consumption
The variety of wine is set to continue expanding as consumers develop more sophisticated palates
The entry of Lidl into the market could shake up the competitive landscape
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2016-2021
Table 33 Sales of Wine by Category: Total Value 2016-2021
Table 34 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 35 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 40 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 41 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Spirits continue to suffer from high prices and unhealthy reputation
Craft spirits and clearer labelling helping to drive interest in spirits
Liviko remains undisputed leader thanks to ongoing investment in the category
PROSPECTS AND OPPORTUNITIES
Vodka set to decline despite ongoing investment in the category
Liviko could face growing competition from both ends of the price spectrum
Players likely to focus on social media as a way to reach consumers
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2016-2021
Table 45 Sales of Spirits by Category: Total Value 2016-2021
Table 46 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 47 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 52 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 53 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 54 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 55 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 56 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cider/perry sales benefit from easing of restrictions
Cans bring greater convenience to cider/perry
Craft cider/perry helps create renewed interest with a growing variety of options
PROSPECTS AND OPPORTUNITIES
Competition expected to heat up as Lidl enters the market
Flavoured cider/perry expected to add novelty to the category
Cider/perry expected to see stable growth despite challenges facing the category
CATEGORY DATA
Table 59 Sales of Cider/Perry: Total Volume 2016-2021
Table 60 Sales of Cider/Perry: Total Value 2016-2021
Table 61 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 62 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 67 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 68 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 69 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 70 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 71 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 72 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 73 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
RTDs returns to growth but suffers from growing competition from other alcoholic drinks
New product development remains key to growth
Consumers putting the cork in wine-based RTDs
PROSPECTS AND OPPORTUNITIES
Existing players likely to continue focusing on new flavour variations
RTDs expected to suffer from category maturity as the forecast period progresses
Alcohol-free RTDs look set to tap into the developing mocktails trend
CATEGORY DATA
Table 74 Sales of RTDs by Category: Total Volume 2016-2021
Table 75 Sales of RTDs by Category: Total Value 2016-2021
Table 76 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 77 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 78 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 79 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 80 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 81 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 82 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 83 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 84 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 85 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 86 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 87 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 88 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026

Report Title: Alcoholic Drinks in Estonia


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