0
     

Report Added
Report already added
Alcoholic Drinks in Germany

Alcoholic Drinks in Germany

Following the strong growth of off-trade volume sales of alcoholic drinks in 2020 as consumption shifted away from the on-trade channel in line with pandemic-induced home seclusion, demand through off-trade remained robust in 2021, as consumption patterns derived from the pandemic became entrenched, notably supported by the “hometainment” trend, which influences socialising and drinking habits. The longer-term stagnation trend of alcoholic drinks in Germany is largely the result of stable demand...

Alcoholic Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in Germany
August 2022

List Of Contents And Tables

ALCOHOLIC DRINKS IN GERMANY
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2016-2021
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Focus on off-trade channel defined by price pressures creates challenges for brewers
Premiumisation strategies focus on retro-style and authenticity to evade price battles
Premium regional brands and craft beer make gains but remain strongly involved in price battles
PROSPECTS AND OPPORTUNITIES
Off-trade sales set to stagnate but differentiation strategies may boost premium lager
Flavoured/mixed lager and non-alcoholic beer set to remain driven by innovation
Personalisation, sustainability and e-commerce strategies to boost consumer loyalty
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2021
Summary 5 Number of Breweries 2016-2021
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2016-2021
Table 18 Sales of Beer by Category: Total Value 2016-2021
Table 19 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 25 Sales of Beer by Craft vs Standard 2016-2021
Table 26 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 27 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 28 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wine consumption habits altered by impact of pandemic
Rise of still rosé wine and sparkling wine helps maintain volume sales in mature category
Robust performance of largest brand amid erosion of private label from discounters
PROSPECTS AND OPPORTUNITIES
Younger Germans expected to drink less wine than older generations
Focus on local provenance positioning and sustainability strategies
Rosé and still wine set to be driven by wider assortment of German wine, while vermouth is expected to reach a new audience
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2016-2021
Table 34 Sales of Wine by Category: Total Value 2016-2021
Table 35 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 36 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 42 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 48 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 49 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 50 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 57 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 58 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 59 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
Table 60 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 61 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 62 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 63 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Gin and whiskies remain driven by premium and craft brands alongside new flavours
Non-alcoholic sprits emerging as a distinct product
Pernod Ricard regains leadership, while Henkell & Co Sektkellerei remains leading domestic player
PROSPECTS AND OPPORTUNITIES
Moderate alcohol consumption in tandem with appreciation for natural premium recipes
A more diverse spirits offer, with some blurring of traditional category boundaries
Off-trade consumption takes precedence over on-trade
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 6 Benchmark Brands 2021
CATEGORY DATA
Table 64 Sales of Spirits by Category: Total Volume 2016-2021
Table 65 Sales of Spirits by Category: Total Value 2016-2021
Table 66 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 67 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 73 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 75 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 76 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 78 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 79 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 80 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 81 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 82 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cider/perry appeals to a growing consumer base but faces headwinds
Focus on natural ingredients, organic products and emergence of non-alcoholic cider
Two global players maintain dominance of consolidated category
PROSPECTS AND OPPORTUNITIES
New entrants expected to add excitement and widen consumer base
Increasingly diverse offer to sustain interest in cider/perry
Challenges in sustaining interest in cider/perry among young adults
CATEGORY DATA
Table 85 Sales of Cider/Perry: Total Volume 2016-2021
Table 86 Sales of Cider/Perry: Total Value 2016-2021
Table 87 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 88 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 93 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 94 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 95 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 96 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 97 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 98 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 99 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Double-digit growth driven by flavour innovation and rising consumption at home
Other RTDs driven by gradual emergence of hard seltzers
Brown-Forman maintains strong lead of spirit-based RTDs but faces growing challengers
PROSPECTS AND OPPORTUNITIES
Hard seltzers expected to appeal to an expanding audience
Greater product variety and craft positioning set to boost the appeal of spirit-based RTDs
Low sugar and low alcohol recipes expected to become increasingly prevalent
CATEGORY DATA
Table 100 Sales of RTDs by Category: Total Volume 2016-2021
Table 101 Sales of RTDs by Category: Total Value 2016-2021
Table 102 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 103 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 104 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 105 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 106 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 107 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 108 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 109 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 110 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 111 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 112 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 113 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 114 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026

Report Title: Alcoholic Drinks in Germany


Your Details
Valid Invalid number

SELECT A FORMAT

ADD TO CART BUY NOW

Related Report