Cider/Perry in Estonia

Abstract
Sales of cider/perry slumped in 2020, largely due to the restrictions placed on on-trade establishments and the drop in the number of cross-border shopping trips by Finnish “alco-tourists”. Sales saw a noticeable recovery in 2021 as the government began to ease its COVID-19 measures in line with the roll-out of its vaccination programme. This encouraged more people to return to bars and other on-trade outlets, where cider/perry is a popular drink due to its light and refreshing flavour. A pick-u...

Cider/Perry in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Cider/Perry in Estonia
August 2022

List Of Contents And Tables

CIDER/PERRY IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cider/perry sales benefit from easing of restrictions
Cans bring greater convenience to cider/perry
Craft cider/perry helps create renewed interest with a growing variety of options
PROSPECTS AND OPPORTUNITIES
Competition expected to heat up as Lidl enters the market
Flavoured cider/perry expected to add novelty to the category
Cider/perry expected to see stable growth despite challenges facing the category
CATEGORY DATA
Table 1 Sales of Cider/Perry: Total Volume 2016-2021
Table 2 Sales of Cider/Perry: Total Value 2016-2021
Table 3 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 4 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 12 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 13 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
ALCOHOLIC DRINKS IN ESTONIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources