Nappies/Diapers/Pants in Germany

Abstract
Nappies/diapers/pants posted slight current value growth in 2021, due to the increasing costs of raw materials, and supply chain problems, which led not only to empty shelves in stores, but also to higher average prices. Despite growth in value terms, the category declined in volume terms due to the falling birth rate in Germany. Therefore, the strongest decline in volume terms was seen by new born nappies/diapers. The average age of women at first childbirth rose during the review period, with...

Nappies/Diapers/Pants in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:Disposable Pants, Nappies/Diapers.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Nappies/Diapers/Pants in Germany
August 2022

List Of Contents And Tables

NAPPIES/DIAPERS/PANTS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Falling birth rate leads to volume decline in nappies/diapers/pants
Pampers strengthens its lead in 2021
Innovation through eco-friendly products and D2C models
PROSPECTS AND OPPORTUNITIES
Only negligible volume growth expected, despite slight increase in the birth rate
The switch to disposable pants is set to continue
Positive outlook for distribution of nappies/diapers/pants via e-commerce
CATEGORY DATA
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
TISSUE AND HYGIENE IN GERMANY
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2016-2021
Table 8 Infant Population 2016-2021
Table 9 Female Population by Age 2016-2021
Table 10 Total Population by Age 2016-2021
Table 11 Households 2016-2021
Table 12 Forecast Infant Population 2021-2026
Table 13 Forecast Female Population by Age 2021-2026
Table 14 Forecast Total Population by Age 2021-2026
Table 15 Forecast Households 2021-2026
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources