Retail Tissue in Germany

Abstract
After an exceptionally strong performance in 2020, retail tissue declined in both current value and volume terms in 2021, as many consumers still had products left from when they stockpiled in 2020. Although consumers continued to spend more time at home, due to extended home working policies implemented by companies, demand was not as strong as in 2020. Napkins, which declined in 2020, saw an increase in sales in 2021, but was not able to recover entirely from the COVID-19 disruption. Meanwhile...

Retail Tissue in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Retail Tissue in Germany
August 2022

List Of Contents And Tables

RETAIL TISSUE IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Still higher consumption across categories than before COVID-19 pandemic
Essity starts to produce pulp from straw in Germany
Private label continues to dominate, but loses ground in toilet paper in 2021
PROSPECTS AND OPPORTUNITIES
Retail tissue to return to growth, remaining above pre-pandemic times
Environmental concerns to drive innovation
Toilet paper and pocket handkerchiefs set to maintain growth
CATEGORY DATA
Table 1 Retail Sales of Tissue by Category: Value 2016-2021
Table 2 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 4 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 5 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
TISSUE AND HYGIENE IN GERMANY
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2016-2021
Table 8 Infant Population 2016-2021
Table 9 Female Population by Age 2016-2021
Table 10 Total Population by Age 2016-2021
Table 11 Households 2016-2021
Table 12 Forecast Infant Population 2021-2026
Table 13 Forecast Female Population by Age 2021-2026
Table 14 Forecast Total Population by Age 2021-2026
Table 15 Forecast Households 2021-2026
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources