Sanitary Protection in Germany

Abstract
Sanitary protection posted marginal retail volume and current value growth in 2021, as a result of more women in Germany returning to more active lifestyles after the lockdown experienced in 2020. With consumers spending more time outdoors, demand for pantyliners increased, which resulted in solid volume growth in 2021. Pantyliners offer the major advantage that they can be worn every day, unlike tampons or towels, that are only used during menstruation. Tampons continued its declining volume tr...

Sanitary Protection in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Sanitary Protection in Germany
August 2022

List Of Contents And Tables

SANITARY PROTECTION IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Family planning and income squeeze curtail growth
Natural products remain popular, but reusable products now compete
Johnson & Johnson maintains its lead
PROSPECTS AND OPPORTUNITIES
Unfavourable demographic trends to hinder long-term growth
Sustainability set to remain a key pillar of brand differentiation
DTC strategy likely to gain significance, while bricks-and-mortar may stay resilient
CATEGORY DATA
Table 1 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 3 Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
TISSUE AND HYGIENE IN GERMANY
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2016-2021
Table 9 Infant Population 2016-2021
Table 10 Female Population by Age 2016-2021
Table 11 Total Population by Age 2016-2021
Table 12 Households 2016-2021
Table 13 Forecast Infant Population 2021-2026
Table 14 Forecast Female Population by Age 2021-2026
Table 15 Forecast Total Population by Age 2021-2026
Table 16 Forecast Households 2021-2026
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources