Wine in Germany

Abstract
Off-trade volume sales of wine returned to declines in 2021, in line with a longer-term trend, which was only briefly interrupted in 2020, when consumption occasions strongly switched to the home in the first year of the pandemic. On-trade sales only witnessed a modest recovery in 2021, as foodservice outlets remained subject to pandemic-related restrictions, such as only opening for takeaway services in the first quarter of the year, and with food and drinks allowed only for consumption at outd...

Wine in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Wine in Germany
August 2022

List Of Contents And Tables

WINE IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wine consumption habits altered by impact of pandemic
Rise of still rosé wine and sparkling wine helps maintain volume sales in mature category
Robust performance of largest brand amid erosion of private label from discounters
PROSPECTS AND OPPORTUNITIES
Younger Germans expected to drink less wine than older generations
Focus on local provenance positioning and sustainability strategies
Rosé and still wine set to be driven by wider assortment of German wine, while vermouth is expected to reach a new audience
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2016-2021
Table 2 Sales of Wine by Category: Total Value 2016-2021
Table 3 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 4 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 16 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 17 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 18 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
Table 28 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 29 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
ALCOHOLIC DRINKS IN GERMANY
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2016-2021
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 34 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 41 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 42 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 43 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 3 Research Sources