Away-From-Home Tissue and Hygiene in Germany

Abstract
After the massive disruption to sales of AFH tissue and hygiene products during 2020 due to the closure of foodservice, and travel restrictions across the world, 2021 seemed to be set to be a year of full recovery. However, this was not the case for several reasons. First of all, 2021 started with a continued lockdown in Germany, that lasted until mid-May 2021. This led to continued low sales of AFH tissue products in the first half of the year. However, as outlets reopened, a rebound was seen i...

Away-from-Home Tissue and Hygiene in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Away-From-Home Tissue and Hygiene in Germany
August 2022

List Of Contents And Tables

AWAY-FROM-HOME TISSUE AND HYGIENE IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reopening of horeca during 2021 is not enough for full recovery
Performances vary by category and by channel
AFH adult incontinence improves its rate of growth
PROSPECTS AND OPPORTUNITIES
Growth expected across the board as normality gradually returns
Continued although slower growth for AFH adult incontinence
Long-term hygiene focus set to boost sales of AFH wipers
CATEGORY DATA
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
TISSUE AND HYGIENE IN GERMANY
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2016-2021
Table 9 Infant Population 2016-2021
Table 10 Female Population by Age 2016-2021
Table 11 Total Population by Age 2016-2021
Table 12 Households 2016-2021
Table 13 Forecast Infant Population 2021-2026
Table 14 Forecast Female Population by Age 2021-2026
Table 15 Forecast Total Population by Age 2021-2026
Table 16 Forecast Households 2021-2026
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources