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Consumer Values and Behaviour in Australia

Consumer Values and Behaviour in Australia

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Australia.

Euromonitor's Consumer Values and Behaviour in Australia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Scope
Consumer values and behaviour in Australia
Australians not as interested in uniquely tailored products as their global counterparts
Middle generations most interested in trying new products and services
Millennials are the most optimistic about the long-term value of their investments
More than half of Australians expect to be happier in the next five years
Compared to global average, fewer Australians feel that more activities will shift to in-person
Gen Z is most optimistic about the future, yet expects to work more and have less free time
Over a third of consumers will be more engaged with their community
Australians believe climate change will have a bigger impact on their life in future
Baby boomers are the most anxious about political unrest and global tensions
High levels of exercising at home among all generations
Energy efficiency most important home feature and far exceeds global average
Access to outdoor space is top of desired home features
Australians more often cook at home, but ready-made options are appealing
Nearly 20% of Australians would rather be doing something other than cooking
Generation Z are the most resistant to cooking for themselves
All generations are looking for healthy ingredients in their food and beverages
Having a strong work-life balance is most appealing to middle generations
T o earn a high salary is not as important for baby boomers as having job security
Baby boomers feel less pressure and have fewer boundaries between work and personal life
Over 30% socialise with friends online every week
Shopping stands out as the most frequent leisure activity
Millennials and Generation Z are the most active leisure shoppers
Nearly a quarter of Australians walk or hike for exercise almost every day
Millennials more active in most exercise activities than other generations
Millennials more actively pursuing stress-reduction/wellbeing activities than other cohorts
60% try to have a positive impact on the environment through everyday actions
Baby boomers more actively engaged with green activities
Baby boomers are ahead in using more energy-efficient products and repairing broken items
Younger generations are not as politically and socially motivated shoppers as baby boomers
Finding bargains stands out as a key shopping motivation
Baby boomers most cost-conscious when it comes to shopping
Australians are willing to opt for a minimalist lifestyle and support the circular economy
Baby boomers seek products with easy-to-understand labels and product information
Consumers show strong preference for shopping in-store
Millennials and Generation Z more likely to order food delivery on smartphones
Australians expect to spend more on their health/wellness over other spending
Younger generations have greater expectations to increase spending, especially on health
A quarter of Australians expect to cut back on their overall spending
Australians are cautious about their online privacy
Baby boomers are conservative about sharing their personal information online
Australians less active sharing or retweeting products or company posts
Gen Z and Millennials more comfortable interacting with brands and companies online
Australians frequently access banking services on their mobile devices
Millennials are most active users of services accessed on their mobile devices

Report Title: Consumer Values and Behaviour in Australia


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