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Snacks in Nigeria

Snacks in Nigeria

Snacks is expected to perform well, with retail volume growth projected across categories, over 2022, despite a still weak economy and consumer spending power. Many types of snacks suffered in 2020 as the Coronavirus (COVID-19) pandemic led to an economic recession and strong depreciation of the local currency. However, snacks started to recover from 2021, boosted by Nigeria’s population growth, particularly pertinent with regard children, teenagers and young adults. Many product types are seen...

Snacks in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage:Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Snacks in Nigeria
August 2022

List Of Contents And Tables

SNACKS IN NIGERIA
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Distribution of Snacks by Format: % Value 2017-2022
Table 8 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 9 Forecast Sales of Snacks by Category: Value 2022-2027
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
CHART 1 Snacks Value Sales Growth Scenarios: 2020-2027
CHART 2 Snacks Impact of Drivers on Value Sales: 2020-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improving economic situation and widening consumer base offer growth potential
Affluent consumer base absorbs potential downturn as prices rise
High imports costs incentivise local production and lower-priced brands
PROSPECTS AND OPPORTUNITIES
Economic recovery and retailing developments set to push sales growth
Entry of more affordable brands to counteract high prices of imports
Growing offer and price advantage to consolidate countlines’ popularity
CATEGORY DATA
Table 12 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 13 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 16 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
GUM IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Easing of mobility restrictions boosts impulse purchases and on-the-go consumption
Inflationary pressure hits imports and local production
Strong competition leads to greater visibility for gum
PROSPECTS AND OPPORTUNITIES
Economic improvement and strong competition to add dynamism to the gum offer
Urbanisation and health awareness to stimulate consumption occasions
Breath-freshening, dental hygiene and flavour spur interest in chewing gum among young adults
CATEGORY DATA
Table 24 Sales of Gum by Category: Volume 2017-2022
Table 25 Sales of Gum by Category: Value 2017-2022
Table 26 Sales of Gum by Category: % Volume Growth 2017-2022
Table 27 Sales of Gum by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Gum: % Value 2018-2022
Table 29 LBN Brand Shares of Gum: % Value 2019-2022
Table 30 Distribution of Gum by Format: % Value 2017-2022
Table 31 Forecast Sales of Gum by Category: Volume 2022-2027
Table 32 Forecast Sales of Gum by Category: Value 2022-2027
Table 33 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Gum by Category: % Value Growth 2022-2027
SUGAR CONFECTIONERY IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Relatively low prices maintain a demand from children
High inflation masks real value growth situation
New entries add dynamism to sugar confectionery
PROSPECTS AND OPPORTUNITIES
Population growth and economic recovery augur well for sugar confectionery
Company activity to add dynamism and intensify the competitive landscape
Children set to respond to the growing range of pastilles, gummies, jellies and chews
CATEGORY DATA
Table 35 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 36 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 40 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 42 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Social normalisation and economic stability increase consumption occasions
Consumers trade down rather than abandon sweet biscuits to maintain volume demand
Return to impulse purchases and on-the-go consumption boosts fruit snacks
PROSPECTS AND OPPORTUNITIES
Growing middle-class and young populations offer growth opportunities
Manufacturers to return to new product development to win over consumers
Dried fruit meets novelty, convenience and healthier snacking demands
CATEGORY DATA
Table 47 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 52 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 53 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 54 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 55 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 56 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 57 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 58 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 59 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 60 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 61 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 62 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 63 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
ICE CREAM IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Traditional call for frozen yoghurt and move back to impulse purchases of ice cream boost category performance
Tough economic situation pushes move towards smaller packs
Niche of affluent consumers encourages premium ice cream launches
PROSPECTS AND OPPORTUNITIES
Demographic, economic and cultural trends and company activity set to add dynamism to ice cream
Modern grocery retail development threatens small local grocers’ leadership of distribution
Lower-income consumers set to boost the demand for impulse ice cream and frozen yoghurt
CATEGORY DATA
Table 64 Sales of Ice Cream by Category: Volume 2017-2022
Table 65 Sales of Ice Cream by Category: Value 2017-2022
Table 66 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 67 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 68 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 69 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 70 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 71 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 72 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 73 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
Table 74 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
Table 75 Distribution of Ice Cream by Format: % Value 2017-2022
Table 76 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 77 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 78 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 79 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
SAVOURY SNACKS IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Packaging of traditionally popular options provides impetus for savoury snacks
Robust retail volume sales and higher unit prices stimulate fast retail current value growth
Popcorn and “other” savoury snacks benefit from a strong local brand presence
PROSPECTS AND OPPORTUNITIES
Strong growth expected through economic recovery, a return to pre-pandemic lifestyles and packaging and distribution developments
Ongoing shift to the packaging of traditionally popular loose options to boost “other” savoury snacks
Easing of import conditions and a niche affluent consumer base brighten the outlook for imported brands
Summary 2 Other Savoury Snacks by Product Type: 2022
CATEGORY DATA
Table 80 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 81 Sales of Savoury Snacks by Category: Value 2017-2022
Table 82 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 83 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 85 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 86 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 87 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 88 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 89 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 90 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027

Report Title: Snacks in Nigeria


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