Consumer Values and Behaviour in India

Abstract
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behaviourial trends with purchase and consumption habits in India.

Consumer Values and Behaviour in India report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Scope
Consumer values and behaviour in India
Indian consumers have confidence in the value of their long-term investments
Millennials and Gen X want to engage with brands and appreciate tailored products
All generations believe in the value of their long-term investments
Consumers have a positive outlook but less than 30% feel they will work less in future
Nearly half of consumers feel that more activities will shift to in-person
Gen Z have most positive outlook on future happiness and finances
Community engagement is important to Indian consumers
Nearly half of respondents feel that climate change will have greater impact in future
All generations concerned about future impact of climate change
High levels of home exercise activities across all generations
Air quality is an important consideration for Indian households
Multifunctional space more important to Indian households than global counterparts
Indians eat more ready meals and order more food for delivery than global average
Indian consumers feel they eat healthier food when they don’t cook for themselves
Millennials more likely to opt for the convenience of food delivery
High share of consumers look for healthy ingredients in the food and drinks they consume
To work from home and set own working hours is ideal for better work-life balance
Workforce ideally want to have a high income and secure jobs
Millennials more likely to feel under constant pressure to get things done
Nearly half of respondents socialise with friends online every week
Indian consumers enjoy going to the cinema as well as leisure shopping
Millennials are the most avid leisure shoppers
Team sports and group fitness classes not as popular as yoga/tai chi
Millennials ahead of other generations in all exercise types except walking and hiking
Traditional stress-reduction activities such as yoga remain the most popular
Consumers have more trust in labels that say products are eco-friendly
Indian consumers feel more strongly about reducing carbon emissions than global average
Indians more actively buying sustainably-produced items than global counterparts
Consumers more likely to buy from companies that share their beliefs
Shoppers enjoy visiting malls but are buying less to afford better quality
All generations demonstrate they would rather buy less, but better-quality products
Shoppers are cutting back on purchases but still prefer branded products
Gen Z less attached to well-known brands than other generations
Smartphones are used over other channels for most types of purchases
Millennials show strongest propensity to purchase via their smartphone
Over half of consumers intend to increase their spending on health
Younger generations have strongest intentions to increase spending on their health
20% of consumers (59% of Millennials) intend to cut back on their overall spending
Over half prefer online virtual experiences to real world experiences
Millennials prefer to communicate online and will share their data to receive offers/deals
Indian consumers have more online interactions with companies/brands than global average
Millennials more likely to follow a company on social media
Over 60% of consumers use mobile banking services every week
Millennials are avid users of services accessed on a mobile device