Traditional Toys and Games in the US

Abstract
Value sales of traditional toys and games recorded double-digit growth in the US in 2021, driven by the pandemic, as consumers continued to spend their disposable incomes on entertainment, including toys. The category also grew due to price increases driven up by the global shipping and supply chain crisis, which strongly affected the industry as it relies heavily on shipping, especially from China. In addition, although restrictions had been lifted across the US by the end of the year, consumer...

Traditional Toys and Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Traditional Toys and Games in the US
Euromonitor International
August 2022

List Of Contents And Tables

TRADITIONAL TOYS AND GAMES IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of traditional toys and games continue to soar as prices increase
Diversity, equality and inclusivity in toys reaches mainstream brands as consumers’ interest in representation continues to grow
Sales of traditional toys and games stores double in 2021 as consumers shop local
PROSPECTS AND OPPORTUNITIES
Traditional toy brand explores the digital future of play with NFTs and the metaverse
Efforts around sustainability will continue to multiply as consumers demand more eco-friendly options
Licensed toys to record healthy growth over forecast period as video games and social media influencers become increasingly important to consumers
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2016-2021
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2017-2021
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2018-2021
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2016-2021
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2021-2026
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2021-2026
Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2021-2026
TOYS AND GAMES IN THE US
EXECUTIVE SUMMARY
Toys and games in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 10 Sales of Toys and Games by Category: Value 2016-2021
Table 11 Sales of Toys and Games by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Toys and Games: % Value 2017-2021
Table 13 LBN Brand Shares of Toys and Games: % Value 2018-2021
Table 14 Distribution of Toys and Games by Format: % Value 2016-2021
Table 15 Forecast Sales of Toys and Games by Category: Value 2021-2026
Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources