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Beer in Denmark

Beer in Denmark

Beer saw strong off-trade volume growth in 2020 as the government’s COVID-19 measures saw sales shift from the on-trade to the off-trade. A temporary border lockdown between Denmark and Germany also acted as a sales driver for beer, especially in southern Denmark. Cross-border trade is traditionally very popular in Denmark due to significant price differences with relatively short travel distances to reach retailers across the border in Germany. Beer is one of the most popular items purchased ac...

Beer in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Beer in Denmark

List Of Contents And Tables

BEER IN DENMARK
KEY DATA FINDINGS
2021 DEVELOPMENTS
Off-trade beer sales register a slight decline as restrictions are eased
Shift to lower ABV products benefits low and non alcoholic beer
Easing of restrictions boosts on-trade sales while Carlsberg retains its dominant position
PROSPECTS AND OPPORTUNITIES
Non alcoholic beer set to continue recording dynamic growth
Craft beer sales set to pick up as COVID-19 fears subside
Consumers expected to focus on quality over quantity
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2021
Table 1 Number of Breweries 2016-2021
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2016-2021
Table 3 Sales of Beer by Category: Total Value 2016-2021
Table 4 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 10 Sales of Beer by Craft vs Standard 2016-2021
Table 11 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 12 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 13 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 14 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 15 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
ALCOHOLIC DRINKS IN DENMARK
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 18 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 3 Research Sources

Report Title: Beer in Denmark


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