Consumer Values and Behaviour in France

Abstract
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in France.

Euromonitor's Consumer Values and Behaviour in France report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Scope
Consumer values and behaviour in France
French consumers appreciate personalisation over branding
French consumers want personalised and tailored products and services
Millennials and Generation Z prefer branded goods over alternatives
French consumers have a less positive outlook than the global average
French hesitant to shift more activities to in-person
Younger generations have a more positive outlook on life
French less positive about their future than their global counterparts are
Outlook on the world more pessimistic than the global average
Generation Z feel more positive about being more engaged with their community in future
French regularly work and study from home less often than the global average
Energy-efficient homes are important to French consumers
Access to outside space most desirable feature for French households
Preference for home-cooked meals far exceeds ready-to-eat food
Time constraints are the biggest barrier to cooking at home
Generation Z would rather be doing something other than cooking
Millennials more likely to read nutrition labels on the foods they consume
French want a strong work-life balance, but few want to work from home
High salary a priority for all cohorts; older generations also want job security
French consumers are looking for ways to simplify their lives
Higher percentage of younger generations enjoy regular day trips
High interest in shopping as a leisure activity, along with visits to the cinema
Millennials more likely than other cohorts to go shopping for leisure
Over half of respondents walk or hike for exercise at least weekly
Group fitness and yoga most popular amongst millennials
Herbal remedies for stress reduction most popular and above global average
French consumers have most trust in recyclable labels
Reducing food waste is top of the agenda for French consumers
Energy-efficient products appeal to green consumers
Generation X and baby boomers more likely to boycott brands that do not share their ethos
Price is important, but consumers are buying less to afford better quality
Older generations like to find bargains; baby boomers focus on quality and shopping local
Consumers are economising by joining the circular economy
Baby boomers will look for products with easy-to-understand labels
French consumers enjoy their in-store beauty/personal care experiences
Far lower levels of shopping using a smartphone among older generations
Intentions to increase spend on travel and health/wellness most positive
Baby boomers have much lower expectations to increase their spending than Generation Z
Generation Z have high intentions of saving more over the coming months
Consumers mindful about their online privacy but nearly a third will share to get offers
Generation Z feel strongest that it is important to cultivate their online brand
French consumers have lower levels of activity with brands/companies on social media
Younger consumers more inclined to register their support online
Using a mobile device for banking most frequent activity
All generations regularly use online banking services on their mobile