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Reckitt Benckiser Group Plc (Reckitt) in Home Care (World)

Reckitt Benckiser Group Plc (Reckitt) in Home Care (World)

As the third largest global player in the home care industry, Reckitt derives most of its revenue from surface care which is also the fastest growing category for the company. The company experienced growth through market momentum despite decline in market share. The company is focusing on combining deep consumer insights with science to grow through category growth while also investing in capabilities for expansion into new territories. Sustainability remains at the heart of the company’s futur...

Euromonitor International's Reckitt Benckiser Group Plc (Reckitt) in Home Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Introduction
State of play
Exposure to future growth
Competitive positioning
Company strategy
Surface care
Surface Care
Laundry care
Dishwashing
Air care
Toilet care
Key findings
Appendix

Report Title: Reckitt Benckiser Group Plc (Reckitt) in Home Care (World)


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