Luxury Goods in Poland

Abstract
Retail constant value sales (2022 prices) of luxury goods continued to recover during 2022 but remained well below their pre-pandemic peak. The easing of COVID-19 restrictions supported demand growth, particularly in luxury hotels, but retail constant value sales of personal luxury declined. Mounting inflationary pressure has made local consumers more cautious in their spending, even if it does make some categories (particularly premium and luxury cars and luxury timepieces) more attractive from...

Euromonitor International's Luxury Goods in Poland report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Luxury Goods in Poland

List Of Contents And Tables

LUXURY GOODS IN POLAND
EXECUTIVE SUMMARY
Luxury goods in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2017-2022
Table 2 Sales of Luxury Goods by Category: % Value Growth 2017-2022
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2017-2022
Table 4 NBO Company Shares of Luxury Goods: % Value 2017-2021
Table 5 LBN Brand Shares of Luxury Goods: % Value 2018-2021
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2022
Table 7 Forecast Sales of Luxury Goods by Category: Value 2022-2027
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation and war in neighbouring Ukraine slow post-pandemic rebound
Local players flourish in smaller cities
Reduction in business travel continues to weigh on occupancy rates
PROSPECTS AND OPPORTUNITIES
New openings will underpin growth
Luxury hotels will have to adjust to changing expectations
Inflationary pressure and labour shortage will push up costs
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2017-2022
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Experiential Luxury: % Value 2017-2021
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2018-2021
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2022-2027
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2022-2027
FINE WINES/CHAMPAGNE AND SPIRITS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fine wine/champagne and spirits are increasingly perceived as a status symbol
Luxury whisky dominates
Fine wines/champagnes are being consumed more frequently
PROSPECTS AND OPPORTUNITIES
Relatively low per-capita consumption provides ample room for growth
Vodka is back in favour
Prices are rising fast
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2017-2021
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2018-2021
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2017-2022
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2022-2027
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2022-2027
PREMIUM AND LUXURY CARS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth constrained by semiconductor shortage
Tesla a looming threat to established brands
Premium and luxury car buyers want personalisation
PROSPECTS AND OPPORTUNITIES
Inflation poses a threat, particularly to aspirational luxury vehicles
Electric vehicles will enter the mainstream
The market for used premium and luxury cars will expand
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2017-2022
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2017-2022
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2017-2021
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2018-2021
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2022-2027
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2022-2027
PERSONAL LUXURY IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
Demand will rapidly regain its pre-pandemic level
Less is more
Facilitated by online marketplaces, sales of used personal luxury will flourish
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2017-2022
Table 29 Sales of Personal Luxury by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Personal Luxury: % Value 2017-2021
Table 31 LBN Brand Shares of Personal Luxury: % Value 2018-2021
Table 32 Distribution of Personal Luxury by Format: % Value 2017-2022
Table 33 Forecast Sales of Personal Luxury by Category: Value 2022-2027
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2022-2027