Abstract Having surged by almost a quarter during 2020 amid the imposition of COVID-19 restrictions, the rate of growth in off-trade volume sales of beer slowed significantly in 2021 but remained robust. Premium larger, particularly imported premium larger, was the top performer. However, domestic mid-priced larger continued to dominate off-trade volume sales. Cross-border trade (mainly local consumers travelling to neighbouring Sweden) did not resume to any large extent in 2021, as the relaxation of res...
Euromonitor International's Beer in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Beer market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Content Beer in Norway
List Of Contents And Tables
BEER IN NORWAY KEY DATA FINDINGS 2021 DEVELOPMENTS Cross-border trade remains subdued Health trend boosts consumer interest in no-lo Fruity trend expands beyond IPAs PROSPECTS AND OPPORTUNITIES Relaxation of pandemic restrictions will lead to normalisation of cross-border trade Craft beer will struggle to compete on price Deepening health trend will continue to support demand for no-lo CATEGORY BACKGROUND Lager price band methodology Summary 1 Lager by Price Band 2021 Table 1 Number of Breweries 2016-2021 CATEGORY DATA Table 2 Sales of Beer by Category: Total Volume 2016-2021 Table 3 Sales of Beer by Category: Total Value 2016-2021 Table 4 Sales of Beer by Category: % Total Volume Growth 2016-2021 Table 5 Sales of Beer by Category: % Total Value Growth 2016-2021 Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021 Table 7 Sales of Beer by Off-trade vs On-trade: Value 2016-2021 Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021 Table 10 Sales of Beer by Craft vs Standard 2016-2021 Table 11 GBO Company Shares of Beer: % Total Volume 2017-2021 Table 12 NBO Company Shares of Beer: % Total Volume 2017-2021 Table 13 LBN Brand Shares of Beer: % Total Volume 2018-2021 Table 14 Forecast Sales of Beer by Category: Total Volume 2021-2026 Table 15 Forecast Sales of Beer by Category: Total Value 2021-2026 Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026 Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026 CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026 CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026 ALCOHOLIC DRINKS IN NORWAY EXECUTIVE SUMMARY Alcoholic drinks in 2021: The big picture 2021 key trends Competitive landscape Retailing developments On-trade vs off-trade split What next for alcoholic drinks? MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Table 18 Number of On-trade Establishments by Type 2015-2021 TAXATION AND DUTY LEVIES Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021 MARKET DATA Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021 Table 21 Sales of Alcoholic Drinks by Category: Total Value 2016-2021 Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021 Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021 Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021 Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021 Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021 Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021 Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021 Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021 Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021 Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026 Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026 Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026 Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026 DISCLAIMER SOURCES Summary 3 Research Sources
Having surged by almost a quarter during 2020 amid the imposition of COVID-19 restrictions, the rate of growth in off-trade volume sales of beer slowed significantly in 2021 but remained robust. Premium larger, particularly imported premium larger, was the top performer. However, domestic mid-priced larger continued to dominate off-trade volume sales. Cross-border trade (mainly local consumers travelling to neighbouring Sweden) did not resume to any large extent in 2021, as the relaxation of res...
Euromonitor International's Beer in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Beer market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Beer in Norway
List Of Contents And Tables
BEER IN NORWAY KEY DATA FINDINGS 2021 DEVELOPMENTS Cross-border trade remains subdued Health trend boosts consumer interest in no-lo Fruity trend expands beyond IPAs PROSPECTS AND OPPORTUNITIES Relaxation of pandemic restrictions will lead to normalisation of cross-border trade Craft beer will struggle to compete on price Deepening health trend will continue to support demand for no-lo CATEGORY BACKGROUND Lager price band methodology Summary 1 Lager by Price Band 2021 Table 1 Number of Breweries 2016-2021 CATEGORY DATA Table 2 Sales of Beer by Category: Total Volume 2016-2021 Table 3 Sales of Beer by Category: Total Value 2016-2021 Table 4 Sales of Beer by Category: % Total Volume Growth 2016-2021 Table 5 Sales of Beer by Category: % Total Value Growth 2016-2021 Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021 Table 7 Sales of Beer by Off-trade vs On-trade: Value 2016-2021 Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021 Table 10 Sales of Beer by Craft vs Standard 2016-2021 Table 11 GBO Company Shares of Beer: % Total Volume 2017-2021 Table 12 NBO Company Shares of Beer: % Total Volume 2017-2021 Table 13 LBN Brand Shares of Beer: % Total Volume 2018-2021 Table 14 Forecast Sales of Beer by Category: Total Volume 2021-2026 Table 15 Forecast Sales of Beer by Category: Total Value 2021-2026 Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026 Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026 CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026 CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026 ALCOHOLIC DRINKS IN NORWAY EXECUTIVE SUMMARY Alcoholic drinks in 2021: The big picture 2021 key trends Competitive landscape Retailing developments On-trade vs off-trade split What next for alcoholic drinks? MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Table 18 Number of On-trade Establishments by Type 2015-2021 TAXATION AND DUTY LEVIES Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021 MARKET DATA Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021 Table 21 Sales of Alcoholic Drinks by Category: Total Value 2016-2021 Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021 Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021 Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021 Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021 Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021 Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021 Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021 Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021 Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021 Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026 Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026 Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026 Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026 DISCLAIMER SOURCES Summary 3 Research Sources