Pet Care in Austria

Abstract
As the COVID-19 pandemic subsides consumer spending on pet care is declining in 2022, while remaining at a higher sales level than recorded in 2019. This is mainly due to fewer consumers getting new pets as they return to busier lives outside the home, including returning to the workplace. With consumers spending less time at home with their pets this is also leading to fewer occasions where they can indulge their pets with treats or toys or other products that are used to promote bonding or whi...

Euromonitor International's Pet Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Pet Care in Austria

List Of Contents And Tables

PET CARE IN AUSTRIA
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2017-2022
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2017-2022
Table 3 Sales of Pet Care by Category: Value 2017-2022
Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022
Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022
Table 6 NBO Company Shares of Pet Food: % Value 2017-2021
Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022
Table 11 Distribution of Pet Care by Format: % Value 2017-2022
Table 12 Distribution of Pet Care by Format and Category: % Value 2022
Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022
Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027
Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales stabilise as consumers have less time for their dogs
Value and quality key to success with a growing focus on natural dog food
Mars maintains its lead, but competition from private label grows
PROSPECTS AND OPPORTUNITIES
Premiumisation projected to drive steady growth
Smaller players fuelling competition with local, natural and individualised offerings
E-commerce stands to benefit from convenience and the rise of subscription services
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2017-2022
Table 20 Dog Population 2017-2022
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 2 Dog Food by Price Band 2022
Table 22 Sales of Dog Food by Category: Volume 2017-2022
Table 23 Sales of Dog Food by Category: Value 2017-2022
Table 24 Sales of Dog Food by Category: % Volume Growth 2017-2022
Table 25 Sales of Dog Food by Category: % Value Growth 2017-2022
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022
Table 28 NBO Company Shares of Dog Food: % Value 2017-2021
Table 29 LBN Brand Shares of Dog Food: % Value 2018-2021
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021
Table 31 Distribution of Dog Food by Format: % Value 2017-2022
Table 32 Forecast Sales of Dog Food by Category: Volume 2022-2027
Table 33 Forecast Sales of Dog Food by Category: Value 2022-2027
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
CAT FOOD IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cats remain a popular pet thereby driving cat food sales
Volume sales under pressure due to price pressures and less time at home
Mars continues to build on its lead thanks to investment in new product development
PROSPECTS AND OPPORTUNITIES
Modest growth projections for cat food
New product development and innovation expected to support growth with private label providing increasing competition
Distribution focus set to come under scrutiny as retailers expand their ranges of products and services
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2017-2022
Table 37 Cat Population 2017-2022
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 3 Cat Food by Price Band 2022
Table 39 Sales of Cat Food by Category: Volume 2017-2022
Table 40 Sales of Cat Food by Category: Value 2017-2022
Table 41 Sales of Cat Food by Category: % Volume Growth 2017-2022
Table 42 Sales of Cat Food by Category: % Value Growth 2017-2022
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022
Table 45 NBO Company Shares of Cat Food: % Value 2017-2021
Table 46 LBN Brand Shares of Cat Food: % Value 2018-2021
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021
Table 48 Distribution of Cat Food by Format: % Value 2017-2022
Table 49 Forecast Sales of Cat Food by Category: Volume 2022-2027
Table 50 Forecast Sales of Cat Food by Category: Value 2022-2027
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
OTHER PET FOOD IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for other pet food slumps as consumers return to more active lives
Demand for higher quality products supports value sales
Vitakraft and Tetra retain their lead with a wide selection of trusted products
PROSPECTS AND OPPORTUNITIES
Other pet population unlikely to see significant growth
Limited profit potential expected to put the dampeners on new product development
Pet shops and pet superstores will remain key to distribution
CATEGORY INDICATORS
Table 53 Other Pet Population 2017-2022
CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2017-2022
Table 55 Sales of Other Pet Food by Category: Value 2017-2022
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2017-2022
Table 57 Sales of Other Pet Food by Category: % Value Growth 2017-2022
Table 58 LBN Brand Shares of Bird Food: % Value 2018-2021
Table 59 LBN Brand Shares of Fish Food: % Value 2018-2021
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021
Table 61 Distribution of Other Pet Food by Format: % Value 2017-2022
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2022-2027
Table 63 Forecast Sales of Other Pet Food by Category: Value 2022-2027
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027
PET PRODUCTS IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pet humanisation trend continues to fuel demand for pet products
A return to more active lifestyles impacts purchasing decisions
Store-based retailers retain appeal despite the rise of e-commerce
PROSPECTS AND OPPORTUNITIES
Bright outlook for pet products
Owners investing in a holistic approach to pet care as awareness and education improves
New product development and innovation key in an increasingly crowded marketplace
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2017-2022
Table 67 Sales of Pet Products by Category: % Value Growth 2017-2022
Table 68 Sales of Pet Healthcare by Type: % Value 2017-2022
Table 69 Sales of Other Pet Products by Type: % Value 2017-2022
Table 70 NBO Company Shares of Pet Products: % Value 2017-2021
Table 71 LBN Brand Shares of Pet Products: % Value 2018-2021
Table 72 Distribution of Pet Products by Format: % Value 2017-2022
Table 73 Forecast Sales of Pet Products by Category: Value 2022-2027
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027