Tissue and Hygiene in Spain

Abstract
In 2020, tissue and hygiene was impacted by the COVID-19 pandemic, with the retail tissue performance improving, retail hygiene generally performing slightly worse than a year earlier, and a strong decline for away-from-home (AFH) tissue and hygiene. After the virus emerged in the country in the first quarter of the year, the government implemented a number of measures to try and control its spread. Those that impacted tissue and hygiene included the closure of all horeca outlets, limitations on...

Euromonitor International's Tissue and Hygiene in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Tissue and Hygiene in Spain
Euromonitor International
March 2022

List Of Contents And Tables

TISSUE AND HYGIENE IN SPAIN
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
NAPPIES/DIAPERS/PANTS IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volume sales continue to decline due to the falling birth rate
Rising interest in organic and differentiated products, especially among higher-income consumers
Competitive rankings remain largely unchanged, but some share movements seen
PROSPECTS AND OPPORTUNITIES
Nappies/diapers/pants will continue declining in volume terms due to sinking/stagnating birth rate
Innovation expected from producers to retain consumers’ interest
Presence of greener products expected to continue increasing
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volume growth regains some speed while current value growth is boosted by price rises
Light adult incontinence sees a stronger slowdown in volume growth due to the pandemic
No changes in company rankings, but consumers move to private label
PROSPECTS AND OPPORTUNITIES
Further growth expected over the forecast period
Innovation expected by brands to compete with private label
Devices to control incontinence may hamper growth in light adult incontinence
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
RX/REIMBURSEMENT ADULT INCONTINENCE IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Public health budget continues to support Rx/reimbursement adult incontinence
Growth continues to be driven by an expanding consumer base
PROSPECTS AND OPPORTUNITIES
Solid growth expected as the consumer base continues to expand
Ongoing innovation likely to expand the range of products available with reimbursement
CATEGORY DATA
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2016-2021
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2016-2021
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2021-2026
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2021-2026
WIPES IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Multipurpose wipes benefit from the pandemic
Lacklustre consumer interest as home care products are preferred
Private label continues to dominate sales of wipes
PROSPECTS AND OPPORTUNITIES
Wipes players look to “green” their products
Hygiene wipes set to maintain growth
Products negatively impacted by the pandemic return to positive growth
CATEGORY DATA
Table 42 Retail Sales of Wipes by Category: Value 2016-2021
Table 43 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 45 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 46 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Paper towels growth slows in 2021 after the sales spike seen in 2020
Improved softness and greater absorption among the product attributes consumers are seeking
Retail tissue is characterised by private label
PROSPECTS AND OPPORTUNITIES
Consumers will be looking for greener products in retail tissue
Stagnating volumes but positive current value growth expected over the forecast period
Paper towels will see declining sales, but healthy current value growth rates expected for toilet paper
CATEGORY DATA
Table 48 Retail Sales of Tissue by Category: Value 2016-2021
Table 49 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 51 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 52 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
SANITARY PROTECTION IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Overall volumes continue declining in 2021, although inflation provides a boost to current value sales
Menstrual cups and sustainable products gaining in popularity
Little movement in company rankings
PROSPECTS AND OPPORTUNITIES
Continuation of the long-term trend of volume decline
Value growth expected due to price rises and increasing premiumisation
Marketing to younger people to try and maintain the consumer base
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Toilet paper suffers the strongest declines in 2020, but rebounds into positive growth in 2021
Horeca rebounds in 2021 after suffering a loss of both tourist and domestic demand in 2020
Hospitals see COVID-19 admissions but fewer routine appointments
PROSPECTS AND OPPORTUNITIES
Positive growth expected over the forecast period
Horeca should benefit from the return of tourists
Sustainability will become more evident
CATEGORY DATA
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026