Tobacco in Lithuania

Abstract
Tobacco continued to see strong growth in current value terms in Lithuania in 2021, although this was largely driven by the dynamism being seen in e-vapour products and heated tobacco. Retail volume sales of cigarettes continued to decline in 2021 with this being due to several factors including the ongoing decline in smoking prevalence, but also the growing number of consumers making the switch to heated tobacco and e-vapour products. While retail sales of cigarettes remained under pressure in...

Euromonitor International's Tobacco in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Tobacco in Lithuania

List Of Contents And Tables

TOBACCO IN LITHUANIA
EXECUTIVE SUMMARY
Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2016-2021
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2016-2021
Table 3 Sales of Tobacco by Category: Value 2016-2021
Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Another excellent year for cigarillos
Flavoured cigarillos key to growth
Cheaper cigarillos brands prevail
PROSPECTS AND OPPORTUNITIES
Cigarillos set to continue its strong performance
Cigars will remain a niche area but with some growth potential
Mixed outlook for smoking tobacco
CATEGORY DATA
Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Table 14 Sales of Cigars by Size: % Volume 2016-2021
Table 15 Sales of Cigarillos by Price Platform 2016-2021
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
Table 18 NBO Company Shares of Cigars: % Volume 2017-2021
Table 19 LBN Brand Shares of Cigars: % Volume 2018-2021
Table 20 NBO Company Shares of Cigarillos: % Volume 2017-2021
Table 21 LBN Brand Shares of Cigarillos: % Volume 2018-2021
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Booming performance of the category
Philip Morris retains control over heated tobacco products in 2021
Closed systems gain strong
PROSPECTS AND OPPORTUNITIES
Further growth projected as more consumers look to quit cigarettes
Growing competition in heated tobacco products as Glo enters the market
Ban on flavours spells bad news for e-vapour products
CATEGORY INDICATORS
Table 34 Number of Adult Vapers 2016-2021
CATEGORY DATA
Table 35 Sales of Tobacco Heating Devices: Volume 2016-2021
Table 36 Sales of Tobacco Heating Devices: % Volume Growth 2017-2021
Table 37 Sales of Heated Tobacco: Volume 2016-2021
Table 38 Sales of Heated Tobacco: % Volume Growth 2017-2021
Table 39 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
Table 40 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
Table 41 NBO Company Shares of E-Vapour Products: % Value 2017-2021
Table 42 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
Table 43 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021
Table 44 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021
Table 45 NBO Company Shares of Heated Tobacco: % Volume 2017-2021
Table 46 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021
Table 47 Distribution of E-Vapour Products by Format: % Value 2016-2021
Table 48 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021
Table 49 Distribution of Heated Tobacco by Format: % Volume 2016-2021
Table 50 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026
Table 51 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026
Table 52 Forecast Sales of Heated Tobacco: Volume 2021-2026
Table 53 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026
Table 54 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
Table 55 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
CIGARETTES IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health concerns push more smokers to quit
Economy cigarettes continue to gain share as consumer incomes are squeezed
Illicit trade on the rise while the competitive landscape sees little change
PROSPECTS AND OPPORTUNITIES
Bleak outlook for cigarettes as more smokers are expected to quit
Economy segment offers further growth potential as the cost of living rises
Excise tax set to continue rising
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 56 Sales of Cigarettes: Volume 2016-2021
Table 57 Sales of Cigarettes by Category: Value 2016-2021
Table 58 Sales of Cigarettes: % Volume Growth 2016-2021
Table 59 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 60 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 61 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 62 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 63 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 64 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 65 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 66 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 67 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 68 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 69 Forecast Sales of Cigarettes: Volume 2021-2026
Table 70 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 71 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 72 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 73 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 74 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 75 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 76 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 77 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026