Wine in Norway

Abstract
Having surged by more than two fifths during 2020 amid stringent restrictions on movement, off-trade volume sales of wine stabilised in 2021, although a small increase was evident. During 2020, the collapse of the cross-border trade with neighbouring Sweden boosted demand for wine sold by Vinmonopolet, a government-owned alcoholic beverage retailer that is the only company allowed to sell beverages containing an alcohol content higher than 4.75% in Norway.

Euromonitor International's Wine in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Wine in Norway

List Of Contents And Tables

WINE IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Flat off-trade development, moderate on-trade recovery
Sparkling wine from the UK and USA growing in popularity
Rosé demand becoming less seasonal
PROSPECTS AND OPPORTUNITIES
Off-trade volume sales will suffer a post-pandemic hangover
Prosecco, Cava and Crémant will continue to grow in popularity
Bag-in-box packaging will continue to gain ground
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2016-2021
Table 2 Sales of Wine by Category: Total Value 2016-2021
Table 3 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 4 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 16 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 17 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 18 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 25 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 26 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
ALCOHOLIC DRINKS IN NORWAY
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 29 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 41 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources