Gum in Kazakhstan

Abstract
Gum is not a particularly dynamic category in Kazakhstan and was particularly affected by the lower instances of impulse purchases during the time of the pandemic restrictions. Whilst gum is bouncing back in comparison, as lifestyles return to being more sociable again, there are no areas of notable breakthrough to further stimulate sales.

Euromonitor International's Gum in Kazakhstan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Gum in Kazakhstan

List Of Contents And Tables

GUM IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Gum remains undynamic, with sugar-free trends noted in the better-performing chewing gum
Bubble gum continues to face challenges and cannot compete with other indulgencies
Consumer loyalty to Orbit and Dirol sees gum fans stick with their favourite brands
PROSPECTS AND OPPORTUNITIES
Chewing gum expected to decline due to rising competition from other indulgent snacks
Brands Orbit and Dirol are the only ones set to see any notable activity in an uneventful category
Developments in packaging may attract consumers due to lower price points
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2017-2022
Table 2 Sales of Gum by Category: Value 2017-2022
Table 3 Sales of Gum by Category: % Volume Growth 2017-2022
Table 4 Sales of Gum by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Gum: % Value 2018-2022
Table 6 LBN Brand Shares of Gum: % Value 2019-2022
Table 7 Distribution of Gum by Format: % Value 2017-2022
Table 8 Forecast Sales of Gum by Category: Volume 2022-2027
Table 9 Forecast Sales of Gum by Category: Value 2022-2027
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Gum by Category: % Value Growth 2022-2027
SNACKS IN KAZAKHSTAN
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 12 Sales of Snacks by Category: Volume 2017-2022
Table 13 Sales of Snacks by Category: Value 2017-2022
Table 14 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 15 Sales of Snacks by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Snacks: % Value 2018-2022
Table 17 LBN Brand Shares of Snacks: % Value 2019-2022
Table 18 Distribution of Snacks by Format: % Value 2017-2022
Table 19 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 20 Forecast Sales of Snacks by Category: Value 2022-2027
Table 21 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources