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Consumer Health in Ireland

Consumer Health in Ireland

Following a marginal decline in 2021, consumer health in Ireland is set to record a strong return to growth in total current value sales in 2022. However, the performance of the market in this regard has been skewed by steep unit price hikes imposed to offset soaring inflation resulting from the global recovery from the pandemic and the wider geopolitical fallout of Russia’s invasion of Ukraine. The picture in volume terms is much more mixed, with several categories seeing sales slow or decline.

Euromonitor International's Consumer Health in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Consumer Health in Ireland

List Of Contents And Tables

CONSUMER HEALTH IN IRELAND
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Previous stockpiling and high inflation subdue demand for systemic analgesics
Topical analgesics/anaesthetic category benefits from increased levels of physical activity
Irish consumers increasingly favour acetaminophen over aspirin
PROSPECTS AND OPPORTUNITIES
Population ageing and self-medication trend bode well for analgesics
Paediatric analgesics set to outperform the adult category in volume growth terms
Concerns about misuse could threaten OTC status of analgesics containing codeine
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Most categories return to growth as pandemic mitigation measures come to an end
Cough remedies and pharyngeal preparations benefit most from “immunity debt”
Full reopening of schools boosts demand for paediatric and adult cough and cold remedies
PROSPECTS AND OPPORTUNITIES
Demand for most product types expected to increase throughout the forecast period
Rising air pollution and climate change will continue to boost sales of allergy remedies
Further value share gains likely for the e-commerce channel
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing adoption of healthier dietary and lifestyle habits depresses overall demand
Increased levels of travel support rapid expansion of motion sickness remedies
Antiflatulents benefits as more people return to the office and choose plant-based diets
PROSPECTS AND OPPORTUNITIES
Busier lifestyles and population ageing will mitigate negative impact of healthy eating trend
Ireland’s high rate of obesity should help to drive demand for digestive remedies
More players likely to launch flavoured chewables and gummies formats aimed at adults
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Full reopening of schools drives recovery of antiparasitics/lice (head and body) treatments
Habitual hand washing and continued use of face masks boost demand for antipruritics
E-commerce penetration in dermatologicals remains lower than in most market areas
PROSPECTS AND OPPORTUNITIES
Rising incidence of common skin problems bodes well for dermatologicals
Antiparasitics/lice (head and body) treatments expected to show the fastest development
Legacy of the pandemic likely to influence innovation
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price hikes, increased stress levels and decline in smoking prevalence constrain demand
Vaping and heated tobacco present growing threat to NRT smoking cessation aids
Other NRT is the best performing category
PROSPECTS AND OPPORTUNITIES
Increased health awareness and rising financial cost of smoking will boost demand
Other NRT will remain the most dynamic performer as demand for NRT lozenges declines
Competition from vaping and state-subsidised products will limit retail growth potential
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Easing of pandemic-induced disruption and spike in living costs weaken demand
Sleep aids increasingly challenged by non-pharmaceutical solutions
Leading players face growing threat from cheaper brands and private label lines
PROSPECTS AND OPPORTUNITIES
Volume sales of sleep aids expected to increase steadily from 2023
Rising use of alternative products and methods will continue to subdue growth potential
New product development activity likely to remain limited
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2017-2022
Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
High inflation and return to normal routines constrain demand for standard products
Decline in allergy eye care volume sales tempered by necessity status
Reckitt Benckiser strengthens its already commanding lead in standard eye care
PROSPECTS AND OPPORTUNITIES
Rising screen use and population ageing will support expansion of standard eye care
Longer pollen seasons and increasing air pollution set to boost allergy eye care sales
Embrace of preventive solutions and natural remedies may limit growth potential
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2017-2022
Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising demand for sticking plasters lifts overall performance of wound care in volume terms
Earlier stockpiling subdues demand in first aid kits and gauze, tape and other wound care
Private label lines continue to gain popularity as inflationary pressures bite
PROSPECTS AND OPPORTUNITIES
More active lifestyles and population ageing will increase need for wound care products
Sticking plasters/adhesive bandages set to show the fastest development
Local suppliers likely to face more intense competition from foreign e-commerce players
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased budget-consciousness reinforces appeal of multivitamins
Vitamin D continues to gain popularity following study showing high deficiency in Ireland
Vitamin B benefits from preventive health trend as demand for vitamin C dips
PROSPECTS AND OPPORTUNITIES
Rising health awareness will continue to boost consumption of vitamins in Ireland
Boots recall may inhibit demand for certain types of multivitamins in the short term
Vitamin B complex products likely to benefit from growing focus on mental health
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2017-2022
Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising health-consciousness continues to buoy demand for dietary supplements
Interest in products claiming beauty benefits remains strong
Threat posed by healthy eating trend intensifies as high inflation drives up unit prices
PROSPECTS AND OPPORTUNITIES
Population ageing set to remain a key driver of demand
Growing popularity of online shopping will increase competitive pressure on local suppliers
Consumer scepticism likely to stimulate investment in educational marketing campaigns
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for meal replacement products and weight loss supplements continues to fall
Supplement nutrition drinks is the best performing category
Aspirational appeal among young women buoys demand for slimming teas
PROSPECTS AND OPPORTUNITIES
Declining trend in meal replacement and weight loss supplements volume sales will persist
Supplement nutrition drinks and slimming teas will continue to benefit from natural image
Growing popularity of surgical interventions poses further threat to demand
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Overall demand improves thanks to increased participation in sports and fitness activities
Sports protein RTD is the most dynamic performer in volume growth terms
Sports non-protein products increasingly favoured for their digestive health benefits
PROSPECTS AND OPPORTUNITIES
Rising health- and image-consciousness will continue to drive demand
Efforts to expand appeal of sports nutrition products expected to increase
Sports nutrition likely to face growing competition from other product types
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Waning immunity concerns and rising prices weaken demand for echinacea and ginseng
Herbal/traditional dermatologicals and sleep aids grow fastest in volume terms
Herbal/traditional products face increased competition from single vitamins
PROSPECTS AND OPPORTUNITIES
Interest in herbal/traditional products set to rise among older adults and younger consumers
Herbal/traditional dermatologicals expected to post strongest growth in volume sales
Regulatory barriers may limit potential for herbal/traditional products containing CBD
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Paediatric dermatologicals is the most dynamic category in volume growth terms
Paediatric vitamins and dietary supplements hardest hit by increased budget-consciousness
Ending of pandemic mitigation measures boosts demand for paediatric cough/cold remedies
PROSPECTS AND OPPORTUNITIES
Paediatric vitamins and dietary supplements set to benefit from focus on preventive health
Consumer trust in paediatric analgesics should continue to improve
Demographic trends, cultural attitudes and economic factors will limit growth potential
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027

Report Title: Consumer Health in Ireland


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