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Consumer Health in Singapore

Consumer Health in Singapore

Consumer health in Singapore continues to experience increasing sales due to the evolving nature of COVID-19 in early 2022. Following the emergence of the Omicron variant in Q4 2021, the symptoms of COVID-19 evolved to resemble those of the common cold, prompting consumers to purchase over-the-counter remedies for preventive health and self-medication purposes in Q1 2022. Despite further variants emerging in 2022, Singaporeans are increasingly optimistic due to the highly successful vaccination...

Euromonitor International's Consumer Health in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Consumer Health in Singapore

List Of Contents And Tables

CONSUMER HEALTH IN SINGAPORE
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Systemic analgesics experiences surge in demand with rise in local vaccination rates and evolving nature of COVID-19
Milder decline in use of non-steroidal anti-inflammatory systemic analgesics due to local health needs
Evolving demographic needs drive demand for topical analgesics/anaesthetic
PROSPECTS AND OPPORTUNITIES
Easing of travel restrictions to promote overall category growth
Rise in travel to drive recovery of herbal/traditional topical analgesics
Systemic analgesics likely to experience slowing demand due to high local vaccination rates
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Evolving nature of COVID-19 leads to highest overall growth rate for cough, cold and allergy (hay fever) remedies
Throat spray emerges as popular format in pharyngeal preparations
Rising demand for decongestants as increasing numbers of consumers struggle with sleep
PROSPECTS AND OPPORTUNITIES
Increasing consumer awareness of allergies predicts higher future growth for antihistamines/allergy remedies
Emerging competition from alternatives with active ingredient to cope with COVID-19 variant
Nasal sprays recommended as effective method for coping with cold symptoms
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sustained COVID-19 impact is evident as increasing number of consumers experience gastrointestinal problems
Reduced outdoor dining regulations improve demand for indigestion and heartburn remedies
Interest in probiotics continues to suppress stronger demand for digestive remedies
PROSPECTS AND OPPORTUNITIES
Consumer awareness of preventive health increases demand for vitamins and dietary supplements over digestive remedies
Multipurpose offerings from weight management and wellbeing pose competition
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for medicated shampoos slows as consumers embrace healthier lifestyles
Despite impressive growth, antipruritics experiences competition from local customisable skin care brands
Private label is popular in topical germicidals/antiseptics
PROSPECTS AND OPPORTUNITIES
Growing awareness of reproductive health offers optimistic outlook for related dermatologicals
Interest in skin supplements and skin detox teas may reduce reliance on antipruritics
Changing shopping patterns boost demand for brands developing digitally
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Easing of pandemic-related outdoor restrictions leads to mild drop in adult smoking population
Government regulations on smoking serve to quell higher smoking rates
Public service campaigns encourage use of nicotine replacement therapy to quit smoking
PROSPECTS AND OPPORTUNITIES
Role of NRT smoking cessation aids uncertain amid possibility of smoking cohort ban
Large pharmaceutical companies maintain their leading positions
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Immunity subject sparks consumer interest in sleep sufficiency
Melatonin and vitamin B6 remain popular ingredients for sleep aids
Herbal/traditional sleep aids dominate category
PROSPECTS AND OPPORTUNITIES
Rise in cases of sleep apnoea may reduce demand for sleep aids
Consumers look to improve sleep through multipurpose vitamins and dietary supplements
Growing interest in mental health offers holistic approach to resolving sleep problems
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2017-2022
Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Incidence of dry eyes increase demand for standard eye care
Rising allergy awareness drives growth of allergy eye care
PROSPECTS AND OPPORTUNITIES
Digitalised initiatives provide long-term approach to eye health
Competitive landscape for allergy eye care becomes increasingly consolidated
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2017-2022
Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fear of COVID-19 transmissions generates public interest in wound care
Greater mobility outside of the home increases demand for wound care
Wound care a common purchase via retail e-commerce
PROSPECTS AND OPPORTUNITIES
Innovations in chronic wound care may inspire future innovations in traditional segment
Pharmaceutical companies facilitate the quest for knowledge on wound care
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Public service campaigns extolling benefits of vitamin C drive up demand
Single vitamins in mass market mainly compete on price points and provenance
Multivitamins outperforms single vitamins due to higher perceived value
PROSPECTS AND OPPORTUNITIES
Grey market and parallel importers translate into greater awareness of Kirkland Signature
Consumer education on perils of vitamin overconsumption translates into stronger preference for water-soluble options
Potential for brands to position their vitamin blends based on positioning rather than single vitamins
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2017-2022
Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Purchasing habits among locals not significantly dampened despite a return to the workplace
Brands increasingly marketing alternative sweeteners to cater for health-conscious consumers
ONI Global retains lead but continues to lose ground to smaller players
PROSPECTS AND OPPORTUNITIES
Demographic and lifestyle changes to support demand
Manufacturers introduce child-friendly formats to develop brand awareness in children and teenagers
Brands seek to differentiate their products by highlighting ingredients' provenance and manufacturing practices
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing fragmentation resulting from inclusive halal positioning and novel formats
Calorie-blocking and metabolism-inducing properties more popular in contrast to appetite suppressant claims
Senna is popular ingredient in slimming teas for weight management
PROSPECTS AND OPPORTUNITIES
Alongside slimming teas, manufacturers are experimenting with RTDs to complement their weight management product ranges
Brands seek to rely on properties of “star” ingredients to drive interest
Proliferation of cross-border e-commerce negatively influencing licensed distributors of meal replacement
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Protein-based products retain popularity as most prominent in local sports nutrition
Target audience no longer niche as sports nutrition expands to mass market
Perceived low cost of entry to sports nutrition leads to new entrants
PROSPECTS AND OPPORTUNITIES
Distribution expands beyond specialist stores to attract wider audience
Parallel imports driving up interest in smaller brands
Absence of dominant plant-based protein brand translates into multiple independent and local start-ups
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Herbal/traditional products continues to gain traction supported by perceptions of being gentle and natural remedies
Marketers invest in promotional activities via grocery channels to drive brand awareness and recognition
Cerebos Pacific benefits from strong reputation among older consumers
PROSPECTS AND OPPORTUNITIES
Increase in tourist numbers to drive up purchases of herbal/traditional products
Multiple brands opt for a neo-Singaporean brand identity to appeal to local consciousness
Focus on expanding consumer reach to younger audience
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Local brands gain prominence in paediatric consumer health due to effective targeting
Liquid drops gaining traction due to perceived versatility but gummies remain popular
GSK Consumer Healthcare leverages extensive distribution network to strengthen lead
PROSPECTS AND OPPORTUNITIES
Alternative sweeteners may grow in popularity due to parental concerns regarding sugar intake
Lack of eye care supplements for children offers potential growth opportunities
Potential for effervescent vitamins and dietary supplements targeting children
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027

Report Title: Consumer Health in Singapore


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