Dietary Supplements in Poland

Abstract
As seen in vitamins, the popularity of dietary supplements has been further boosted by the event of the pandemic. According to survey results from “Poles and Dietary Supplements 2022”, just over two-thirds of Polish consumers already take dietary supplements, and many stated they became more likely to use dietary supplements during and after the pandemic. The interest in dietary supplements is, on the one hand, related to the desire to strengthen immunity for fear of contracting COVID-19 and, on...

Euromonitor International's Dietary Supplements in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Dietary Supplements in Poland

List Of Contents And Tables

DIETARY SUPPLEMENTS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Popularity of dietary supplements continues beyond the time of the pandemic
Steady increase seen in the number of new manufacturers and brands
Efficient marketing remains key, with consumers attracted to bold claims
PROSPECTS AND OPPORTUNITIES
Customer awareness of the difference between OTC medicine and dietary supplements is slowly growing
Convenience of use remains an important factor, with formats easy to swallow
Personalisation a visible and growing trend, with formulations individually composed for specific customers
CATEGORY DATA
Table 1 les of Dietary Supplements by Category: Value 2017-2022
Table 2 les of Dietary Supplements by Category: % Value Growth 2017-2022
Table 3 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 4 O Company Shares of Dietary Supplements: % Value 2018-2022
Table 5 N Brand Shares of Dietary Supplements: % Value 2019-2022
Table 6 recast Sales of Dietary Supplements by Category: Value 2022-2027
Table 7 recast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN POLAND
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 nsumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 fe Expectancy at Birth 2017-2022
MARKET DATA
Table 10 les of Consumer Health by Category: Value 2017-2022
Table 11 les of Consumer Health by Category: % Value Growth 2017-2022
Table 12 O Company Shares of Consumer Health: % Value 2018-2022
Table 13 N Brand Shares of Consumer Health: % Value 2019-2022
Table 14 netration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 15 stribution of Consumer Health by Format: % Value 2017-2022
Table 16 stribution of Consumer Health by Format and Category: % Value 2022
Table 17 recast Sales of Consumer Health by Category: Value 2022-2027
Table 18 recast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2021-2022
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources