Herbal/Traditional Products in Romania

Abstract
Herbal/traditional products is expected to continue to see a healthy increase in demand in Romania over 2022. The shift to herbal/traditional consumer health products is being driven by the growing interest of Romanian consumers in natural, herbal and bio trends. The number of retailers that sell exclusively herbal products is increasing significantly, especially in shopping centres, where consumer traffic tends to be high. As consumers continue to return to pre-Coronavirus (COVID-19) lifestyles...

Euromonitor International's Herbal/Traditional Products in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Herbal/Traditional Products in Romania

List Of Contents And Tables

HERBAL/TRADITIONAL PRODUCTS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail development boosts availability and awareness of herbal/traditional products
Parents increasingly look to perceived less harmful herbal products for themselves and their children
Growing access to information sources boosts self-medication trend
PROSPECTS AND OPPORTUNITIES
Greater segmentation anticipated as the consumer base and product offer expand
Efforts to differentiate between herbal/traditional and vegan products
E-commerce continues to develop in herbal/traditional products, but may squeeze profit margins for manufacturers
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN ROMANIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Distribution of Consumer Health by Format: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format and Category: % Value 2022
Table 15 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources