Vitamins in Singapore

Abstract
Local public service campaigns extolling the multiple benefits of vitamin C, including immune-boosting properties, continue to drive up demand in Singapore, leading to a marginal rise in the average unit price in 2021. Although vitamin C is unlikely to revisit the impressive double-digit retail volume growth recorded in 2020 following the emergence of the pandemic, demand continues to rise above the average rate for single vitamins in 2022 as many local consumers perceive this as a pantry staple...

Euromonitor International's Vitamins in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Vitamins in Singapore

List Of Contents And Tables

VITAMINS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Public service campaigns extolling benefits of vitamin C drive up demand
Single vitamins in mass market mainly compete on price points and provenance
Multivitamins outperforms single vitamins due to higher perceived value
PROSPECTS AND OPPORTUNITIES
Grey market and parallel importers translate into greater awareness of Kirkland Signature
Consumer education on perils of vitamin overconsumption translates into stronger preference for water-soluble options
Potential for brands to position their vitamin blends based on positioning rather than single vitamins
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2017-2022
Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN SINGAPORE
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2017-2022
Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
Table 17 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources