Wound Care in Poland

Abstract
After a period of stagnation or even declines in sales in the category in recent years, demand for wound care is once again evident. The impetus for growth is primarily due to the lifting of pandemic restrictions and a general easing of fear of the COVID-19 virus. Polish consumers are more willing to spend time outdoors again, to travel and engage in physical activity, which translates into more frequent opportunities for minor injuries, such as cuts, etc. In addition, an up-to-date first aid ki...

Euromonitor International's Wound Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Wound Care in Poland

List Of Contents And Tables

WOUND CARE IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for wound care products rebounds in line with a return to out-of-home activities
Wound care one of the most sought-after categories for war-time donations
Private labels gain in popularity, in trend seen across many consumer health care categories
PROSPECTS AND OPPORTUNITIES
Future growth prospects limited for mature category
Pharmacies maintain the strongest distribution, thanks to immediacy of need and advice given
Convenience of use will remain a key driver of wound care products sales over the forecast period
CATEGORY DATA
Table 1 les of Wound Care by Category: Value 2017-2022
Table 2 les of Wound Care by Category: % Value Growth 2017-2022
Table 3 O Company Shares of Wound Care: % Value 2018-2022
Table 4 N Brand Shares of Wound Care: % Value 2019-2022
Table 5 recast Sales of Wound Care by Category: Value 2022-2027
Table 6 recast Sales of Wound Care by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN POLAND
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 nsumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 fe Expectancy at Birth 2017-2022
MARKET DATA
Table 9 les of Consumer Health by Category: Value 2017-2022
Table 10 les of Consumer Health by Category: % Value Growth 2017-2022
Table 11 O Company Shares of Consumer Health: % Value 2018-2022
Table 12 N Brand Shares of Consumer Health: % Value 2019-2022
Table 13 netration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 14 stribution of Consumer Health by Format: % Value 2017-2022
Table 15 stribution of Consumer Health by Format and Category: % Value 2022
Table 16 recast Sales of Consumer Health by Category: Value 2022-2027
Table 17 recast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2021-2022
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources