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Metaverse Market for Automotive by Products (Software, Hardware), Technology (Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), Non-fungible Token (NFT), Blockchain), Function, Application & Region - Global Forecast to 2030

Metaverse Market for Automotive by Products (Software, Hardware), Technology (Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), Non-fungible Token (NFT), Blockchain), Function, Application & Region - Global Forecast to 2030

The global metaverse market for automotive is projected to grow from USD 1.9 Billion in 2022 to USD 16.5 Billion by 2030, at a CAGR of 31.4%. The concept of digital twin factories and virtual showrooms in the virtual space is in trend among automotive OEMs and dealers at present has triggered the growth of automotive metaverse industry. Many software companies and startups have developed AR/VR technologies and are still doing research and development towards the incorporation of metaverse applications in the automotive sectors.

Users and customers are showing their interest in the NFTs and crypto to be used in the asset marketplace in the virtual space. Metaverse technologies has made the things much more convenient in the field of simulation and testing the vehicle. The metaverse market for automotive is dominated by established players such as NVIDIA (US), Roblox Corporation (US), Unity Technologies (US), Meta Platforms Inc. (US), and WayRay (Switzerland). They develop products and provide service offerings for the automotive metaverse ecosystem.

“Advertisement applications to be leveraged at a higher level by automotive manufacturers and dealers during the forecast period.”

Many automotive manufacturers and dealers have leveraged metaverse technologies to showcase their products in virtual space. OEMs have leveraged NFT releases, new product launches (of automobiles), virtual marketing events, and other resources. Meta, for instance, has been selling virtual billboards as part of its metaverse. The company has allowed dealerships to sell cars directly through its online platform and allowed digital purchase rights of virtual estates for showrooms.

Many local dealerships across regions have leveraged this platform. With the rising usage of metaverse, the market for advertising in the metaverse will grow exponentially, with companies finding new ways to advertise on these platforms. The concept of virtual showrooms has grown rapidly across the automotive industry, where companies can advertise their products virtually without leveraging actual cars. The company plans to reduce costs by launching its cars only in the virtual space.

“North America is likely to be the largest market during the forecast period.”

North America has the largest metaverse market for the automotive industry. Software is expected to be the largest segment in this region, with top software and metaverse platform providers like Roblox, Unity Technologies, Epic Games, Upland, and Sandbox, among others, present in this region. The presence of top metaverse hardware providers like Microsoft, Meta, NVIDIA, and Qualcomm, among others, and a large part of the population using metaverse will make this the largest metaverse market for automotive.

The US is expected to lead the market in this region due to the presence of most metaverse ecosystem providers in the country. Metaverse software and platform providers like Roblox (US), Unity Technologies (US), Upland (US), Sandbox (US), and Epic Games (US) have been key players in this region. These companies have been working with OEMs to provide software for the metaverse market for automotive. Roblox and Unity Technologies have worked with Hyundai for metaverse solutions. Similarly, Ferrari has worked with Epic Games for its metaverse offering for digital assets.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in this market.
•By Company Type: Metaverse Ecosystem Providers - 67%, Others - 9%, and OEMs - 24%
•By Designation: CXOs - 33%, Managers – 52%, Executives – 15%
•By Region: North America - 20%, Europe - 31%, Asia Pacific - 41%, Rest of the World - 8%

The metaverse market for automotive is dominated by established players such as NVIDIA (US), Roblox Corporation (US), Unity Technologies (US), Meta Platforms Inc. (US), and WayRay (Switzerland). They develop products and provide service offerings for the automotive metaverse ecosystem. They have initiated partnerships to develop their metaverse technology and provide finished products and services to their respective customers in the metaverse market for automotive.

Research Coverage:
The report covers the metaverse market for automotive in terms of Offering, Products (Hardware, Software, Others), Technology (AR, VR, MR), Application & Region (Asia Pacific, Europe and North America). It covers the competitive landscape and company profiles of the major players in the metaverse market for automotive ecosystem.
The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:
•The report will help market leaders/new entrants in this market with information on the closest approximations of revenue numbers for the overall metaverse market for automotive and its subsegments.
•This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies.
•The report also helps stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
Table of Contents

1INTRODUCTION21
1.1STUDY OBJECTIVES21
1.2MARKET DEFINITION21
TABLE 1METAVERSE MARKET FOR AUTOMOTIVE DEFINITION, BY OFFERING22
TABLE 2METAVERSE MARKET FOR AUTOMOTIVE DEFINITION, BY PRODUCT22
TABLE 3METAVERSE MARKET FOR AUTOMOTIVE DEFINITION, BY TECHNOLOGY23
TABLE 4METAVERSE MARKET FOR AUTOMOTIVE DEFINITION, BY APPLICATION24
1.2.1INCLUSIONS AND EXCLUSIONS24
TABLE 5INCLUSIONS AND EXCLUSIONS IN METAVERSE MARKET FOR AUTOMOTIVE24
1.3MARKET SCOPE25
FIGURE 1MARKETS COVERED25
1.3.1REGIONS COVERED25
1.3.2YEARS CONSIDERED26
1.4CURRENCY CONSIDERED26
TABLE 6CURRENCY EXCHANGE RATES26
1.5STAKEHOLDERS27
2RESEARCH METHODOLOGY28
2.1RESEARCH DATA28
FIGURE 2METAVERSE MARKET FOR AUTOMOTIVE: RESEARCH DESIGN28
FIGURE 3RESEARCH DESIGN MODEL29
2.1.1SECONDARY DATA29
2.1.1.1Key secondary sources30
2.1.1.2Key data from secondary sources31
2.1.2PRIMARY DATA31
2.1.2.1Primary interviews – demand and supply sides32
2.1.2.2Key industry insights and breakdown of primary interviews32
FIGURE 4KEY INDUSTRY INSIGHTS32
FIGURE 5BREAKDOWN OF PRIMARY INTERVIEWS33
2.1.2.3List of primary participants33
2.2MARKET SIZE ESTIMATION34
FIGURE 6RESEARCH METHODOLOGY: HYPOTHESIS BUILDING35
2.2.1SUPPLY-SIDE APPROACH35
FIGURE 7VENDOR ANALYSIS FOR MARKET SIZE AND RANKING36
2.2.2TOP-DOWN APPROACH36
FIGURE 8TOP-DOWN APPROACH: METAVERSE MARKET FOR AUTOMOTIVE37
FIGURE 9METAVERSE MARKET FOR AUTOMOTIVE: MARKET ESTIMATION NOTES37
2.3DATA TRIANGULATION38
FIGURE 10DATA TRIANGULATION METHODOLOGY38
2.4FACTOR ANALYSIS39
FIGURE 11MARKET GROWTH PROJECTIONS FROM DEMAND-SIDE DRIVERS AND OPPORTUNITIES39
FIGURE 12FACTOR ANALYSIS FOR MARKET SIZING: DEMAND AND SUPPLY SIDE40
2.5RESEARCH ASSUMPTIONS41
2.6RESEARCH LIMITATIONS42
3EXECUTIVE SUMMARY43
TABLE 7CURRENT STATE OF THE METAVERSE44
FIGURE 13METAVERSE MARKET FOR AUTOMOTIVE: MARKET OVERVIEW45
FIGURE 14METAVERSE MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)46
FIGURE 15METAVERSE MARKET FOR AUTOMOTIVE: REVENUE DISTRIBUTION (2022)47
FIGURE 16VIRTUAL PLATFORMS/SPACES EXPECTED TO BE LARGEST MARKET DURING FORECAST PERIOD (2022–2030)47
4PREMIUM INSIGHTS48
4.1ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN METAVERSE MARKET FOR AUTOMOTIVE48
FIGURE 17OEM SHIFT TO METAVERSE-BASED ADVERTISEMENTS TO DRIVE MARKET48
4.2METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT48
FIGURE 18SOFTWARE TO BE LARGEST SEGMENT (2022–2030)48
4.3METAVERSE MARKET FOR AUTOMOTIVE, BY TECHNOLOGY49
FIGURE 19MR TO GROW AT FASTER RATE (2022–2030)49
4.4METAVERSE MARKET FOR AUTOMOTIVE, BY OFFERING49
FIGURE 20VIRTUAL PLATFORMS/SPACES TO OCCUPY LARGEST SHARE (2022–2030)49
4.5METAVERSE MARKET FOR AUTOMOTIVE, BY APPLICATION50
FIGURE 21ADVERTISING TO LEAD MARKET DURING FORECAST PERIOD (2022–2030)50
4.6METAVERSE MARKET FOR AUTOMOTIVE, BY REGION50
FIGURE 22NORTH AMERICA PROJECTED TO BE LARGEST MARKET50
5MARKET OVERVIEW51
5.1INTRODUCTION51
FIGURE 23AUTOMOTIVE APPLICATIONS IN METAVERSE MARKET51
FIGURE 24METAVERSE, FROM PAST TO FUTURE52
5.2MARKET DYNAMICS52
FIGURE 25METAVERSE MARKET FOR AUTOMOTIVE: MARKET DYNAMICS53
5.2.1DRIVERS53
5.2.1.1Brand promotions for automotive OEMs using gamification53
FIGURE 26FACTORS THAT MAKE ADVERTISING IMPORTANT IN METAVERSE54
5.2.1.2Growing demand for automobile simulators in related industries54
FIGURE 27WAYRAY’S HOLOGRAKTOR ON METAVERSE55
5.2.1.3Availability of affordable hardware55
FIGURE 28HARDWARE USED IN METAVERSE56
5.2.1.4Use of metaverse in automotive design56
FIGURE 29FORD DESIGNED NEW CAR ENTIRELY USING VR57
5.2.1.5Wider adoption of AR/VR across industries57
FIGURE 30ADOPTION OF AR/VR TECHNOLOGY ACROSS INDUSTRIES58
5.2.2RESTRAINTS58
5.2.2.1Installation and maintenance cost of high-end components58
5.2.2.2Health and mental issues from extended use59
FIGURE 31HARMFUL EFFECTS OF LOW-FREQUENCY WAVES ON USE OF DEVICES FOR METAVERSE59
5.2.3OPPORTUNITIES60
5.2.3.1Incorporation of metaverse in automotive infotainment60
5.2.3.2Continuous developments in 5G and higher band technologies60
FIGURE 32EXPECTED 5G PENETRATION BY 202560
5.2.3.3Virtual experience as a trial before buying automobiles61
FIGURE 33NISSAN LAUNCHED NISSAN SAKURA THROUGH VIRTUAL TEST DRIVING USING METAVERSE61
5.2.4CHALLENGES61
5.2.4.1Cybersecurity and privacy challenges61
FIGURE 34CYBERSECURITY WILL BE MAIN HURDLE FOR METAVERSE POPULARIZATION62
5.2.4.2Local government restrictions with environmental impact62
TABLE 8METAVERSE MARKET FOR AUTOMOTIVE: IMPACT OF MARKET DYNAMICS63
5.3PORTER’S FIVE FORCES64
FIGURE 35PORTER’S FIVE FORCES: METAVERSE MARKET FOR AUTOMOTIVE64
TABLE 9METAVERSE MARKET: PORTER’S FIVE FORCES ANALYSIS65
5.3.1INTENSITY OF COMPETITIVE RIVALRY65
5.3.2BARGAINING POWER OF SUPPLIERS65
5.3.3BARGAINING POWER OF BUYERS66
5.3.4THREAT OF NEW ENTRANTS66
5.3.5THREAT OF SUBSTITUTES66
5.4METAVERSE MARKET ECOSYSTEM FOR AUTOMOTIVE67
FIGURE 36METAVERSE MARKET FOR AUTOMOTIVE: ECOSYSTEM ANALYSIS67
5.4.1HARDWARE PROVIDERS68
5.4.2SOFTWARE PROVIDERS68
5.4.3CLOUD SERVICE/DATA CENTER PROVIDERS68
5.4.4METAVERSE PLATFORM PROVIDERS68
5.4.5FINANCIAL SERVICES68
5.4.6AUTOMOTIVE SIMULATORS68
5.4.7OTHER SERVICES68
5.4.8OEMS68
5.4.9END USERS69
TABLE 10METAVERSE MARKET FOR AUTOMOTIVE: ROLE OF COMPANIES IN ECOSYSTEM69

5.5SUPPLY CHAIN ANALYSIS70
FIGURE 37SUPPLY CHAIN ANALYSIS OF METAVERSE MARKET FOR AUTOMOTIVE71
5.6KEY CONFERENCES AND EVENTS, 2022–202372
TABLE 11METAVERSE MARKET FOR AUTOMOTIVE: LIST OF CONFERENCES AND EVENTS72
5.7KEY OEMS IN METAVERSE MARKET FOR AUTOMOTIVE73
FIGURE 38KEY OEMS IN METAVERSE MARKET FOR AUTOMOTIVE73
5.8TECHNOLOGY ANALYSIS73
5.8.1TECHNOLOGY STACK73
FIGURE 39METAVERSE MARKET FOR AUTOMOTIVE: TECHNOLOGIES73
5.8.2INFRASTRUCTURE LEVEL74
5.8.2.15G network74
5.8.2.2IoT74
5.8.2.3Cloud and edge computing74
5.8.3DESIGN AND DEVELOPMENT LEVEL75
5.8.3.1Blockchain75
5.8.3.23D modeling and real-time rendering75
5.8.3.3AI, NLP, and computer vision75
5.8.4HUMAN INTERACTION LEVEL76
5.8.4.1VR76
5.8.4.2AR76
5.8.4.2.1Mobile AR76
5.8.4.2.2Monitor-based AR77
5.8.4.2.3Near-eye-based AR77
5.8.4.2.4Web AR78
5.8.4.3MR78
5.9PATENT ANALYSIS78
FIGURE 40NUMBER OF PATENTS PUBLISHED, 2011–202179
FIGURE 41TOP FIVE PATENT OWNERS (GLOBAL)79
TABLE 12TOP 10 PATENT OWNERS (US)80
TABLE 13IMPORTANT PATENT REGISTRATIONS RELATED TO METAVERSE MARKET FOR AUTOMOTIVE80
5.10KEY ENABLERS OF METAVERSE83
FIGURE 42KEY ENABLERS OF THE METAVERSE83
5.11CASE STUDY ANALYSIS84
5.11.1CASE STUDY 1: META FACTORY SETUP84
5.11.2CASE STUDY 2: LEVERAGING METAVERSE IN AUTOMOBILE INDUSTRY84
5.11.3CASE STUDY 3: PERFORMING SIMULATIONS FOR SMART MANUFACTURING85
5.11.4CASE STUDY 4: PRODUCTION OF NEW CAR USING METAVERSE85
5.11.5CASE STUDY 5: DEVELOPMENT OF MGVERSE85
5.11.6CASE STUDY 6: DEVELOPMENT OF HYUNDAI MOBILITY ADVENTURE86
5.11.7CASE STUDY 7: DEVELOPMENT OF AR IN INFORMATION DISPLAY86
5.11.8CASE STUDY 8: ANNOUNCEMENT OF MCLAREN RACING COLLECTIVE86
5.11.9CASE STUDY 9: ANNOUNCEMENT OF ALFA ROMEO NFTS87
5.11.10CASE STUDY 10: DEVELOPMENT OF VOLVOVERSE87
5.11.11CASE STUDY 11: SMART SERVICING AND REPAIR87
5.12REGULATORY LANDSCAPE88
5.12.1REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS88
TABLE 14NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS88
TABLE 15EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS89
TABLE 16ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS90
TABLE 17REST OF WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS91
5.12.2REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS92
TABLE 18MAJOR REGULATIONS REQUIRED FOR AUTOMOTIVE METAVERSE93
5.13TRENDS AND DISRUPTIONS94
FIGURE 43METAVERSE MARKET FOR AUTOMOTIVE: TRENDS AND DISRUPTIONS94
5.14METAVERSE MARKET FOR AUTOMOTIVE, SCENARIO ANALYSIS (2022–2030)95
FIGURE 44METAVERSE MARKET FOR AUTOMOTIVE: FUTURE TRENDS & SCENARIOS, 2021–2030 (USD MILLION)95
5.14.1MOST LIKELY SCENARIO95
TABLE 19METAVERSE MARKET FOR AUTOMOTIVE (MOST LIKELY), BY REGION, 2022–2030 (USD MILLION)95
5.14.2OPTIMISTIC SCENARIO96
TABLE 20METAVERSE MARKET FOR AUTOMOTIVE (OPTIMISTIC), BY REGION, 2022–2030 (USD MILLION)96
5.14.3PESSIMISTIC SCENARIO97
TABLE 21METAVERSE MARKET FOR AUTOMOTIVE (PESSIMISTIC), BY REGION, 2022–2030 (USD MILLION)97
6METAVERSE MARKET FOR AUTOMOTIVE, BY OFFERING98
6.1INTRODUCTION99
FIGURE 45VIRTUAL PLATFORMS/SPACE TO BE LARGEST SEGMENT DURING FORECAST PERIOD99
TABLE 22METAVERSE MARKET FOR AUTOMOTIVE, BY OFFERING, 2018–2021 (USD MILLION)99
TABLE 23METAVERSE MARKET FOR AUTOMOTIVE, BY OFFERING, 2022–2030 (USD MILLION)100
6.1.1OPERATIONAL DATA100
TABLE 24METAVERSE: COMPANY OFFERINGS100
6.1.2ASSUMPTIONS101
TABLE 25ASSUMPTIONS: BY OFFERING101
6.1.3RESEARCH METHODOLOGY101

6.2VIRTUAL PLATFORMS/SPACES101
6.2.1GROWING DEMAND FOR AR/VR APPLICATIONS101
TABLE 26TOP COLLABORATIONS BETWEEN OEMS AND METAVERSE PROVIDERS102
TABLE 27VIRTUAL PLATFORM/SPACE, BY REGION, 2018–2021 (USD MILLION)102
TABLE 28VIRTUAL PLATFORM/SPACE, BY REGION, 2022–2030 (USD MILLION)103
6.3AVATARS103
6.3.1VIRTUAL ENVIRONMENT TO CREATE OPPORTUNITIES103
TABLE 29AVATARS, BY REGION, 2018–2021 (USD MILLION)103
TABLE 30AVATARS, BY REGION, 2022–2030 (USD MILLION)104
6.4ASSET MARKETPLACES104
6.4.1GROWING NFT AND SDK DEMAND104
TABLE 31ASSET MARKETPLACE, BY REGION, 2018–2021 (USD MILLION)104
TABLE 32ASSET MARKETPLACE, BY REGION, 2022–2030 (USD MILLION)105
6.5FINANCIAL SERVICES105
6.5.1INCREASING TRADE OF DIGITAL ASSETS IN BLOCKCHAIN AND CRYPTOCURRENCY105
TABLE 33FINANCIAL SERVICES, BY REGION, 2018–2021 (USD MILLION)105
TABLE 34FINANCIAL SERVICES, BY REGION, 2022–2030 (USD MILLION)106
6.6KEY PRIMARY INSIGHTS106
7METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT107
7.1INTRODUCTION108
FIGURE 46SOFTWARE SEGMENT TO LEAD MARKET DURING FORECAST PERIOD108
TABLE 35METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION)108
TABLE 36METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION)109
7.1.1OPERATIONAL DATA109
TABLE 37METAVERSE ECOSYSTEM: WHAT COMPANIES ARE WORKING ON109
7.1.2ASSUMPTIONS110
TABLE 38ASSUMPTIONS: BY PRODUCT110
7.1.3RESEARCH METHODOLOGY110
7.2HARDWARE110
7.2.1INCREASED USE OF XR HARDWARE IN AUTOMOTIVE110
TABLE 39MAJOR HARDWARE USED/TO BE USED IN AUTOMOTIVE METAVERSE111
TABLE 40METAVERSE HARDWARE MARKET, BY REGION, 2018–2021 (USD MILLION)112
TABLE 41METAVERSE HARDWARE MARKET, BY REGION, 2022–2030 (USD MILLION)112
7.3SOFTWARE113
7.3.1GROWING NUMBER OF METAVERSE SOFTWARE PROVIDERS113
TABLE 42MAJOR SOFTWARE TYPES AND THEIR USE CASES IN AUTOMOTIVE METAVERSE113
TABLE 43METAVERSE SOFTWARE MARKET, BY REGION, 2018–2021 (USD MILLION)114
TABLE 44METAVERSE SOFTWARE MARKET, BY REGION, 2022–2030 (USD MILLION)114
7.4OTHERS115
7.4.1EXPONENTIAL GROWTH IN DEMAND FOR AUTOMOTIVE NFTS AND FINANCIAL SERVICES115
TABLE 45OTHERS: METAVERSE MARKET, BY REGION, 2018–2021 (USD MILLION)115
TABLE 46OTHERS: METAVERSE MARKET, BY REGION, 2022–2030 (USD MILLION)116
7.5KEY PRIMARY INSIGHTS116
8METAVERSE MARKET FOR AUTOMOTIVE, BY TECHNOLOGY117
8.1INTRODUCTION118
FIGURE 47AR TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD118
TABLE 47METAVERSE MARKET FOR AUTOMOTIVE, BY TECHNOLOGY, 2018–2021 (USD MILLION)118
TABLE 48METAVERSE MARKET FOR AUTOMOTIVE, BY TECHNOLOGY, 2022–2030 (USD MILLION)119
8.1.1OPERATIONAL DATA119
TABLE 49COMPANIES WORKING ON AR/VR/MR TECHNOLOGIES119
8.1.2ASSUMPTIONS120
TABLE 50ASSUMPTIONS: BY TECHNOLOGY120
8.1.3RESEARCH METHODOLOGY120
8.2AUGMENTED REALITY (AR)120
8.2.1NEEDED FOR VIRTUAL SHOWROOMS AND CAR DESIGNING120
TABLE 51OEMS AND THEIR AR USE CASES IN AUTOMOTIVE METAVERSE121
TABLE 52METAVERSE AR MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)123
TABLE 53METAVERSE AR MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)123
8.3VIRTUAL REALITY (VR)123
8.3.1INCREASING DIGITAL INTERACTIVE APPLICATIONS123
TABLE 54OEMS AND THEIR VR USE CASES IN AUTOMOTIVE METAVERSE124
TABLE 55METAVERSE VR MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)125
TABLE 56METAVERSE VR MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)125
8.4MIXED REALITY (MR)125
8.4.1DECREASING COST OF MR DEVICES125
TABLE 57METAVERSE MR MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)126
TABLE 58METAVERSE MR MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)126
8.5NON-FUNGIBLE TOKEN (NFT)127
8.5.1INCREASING NUMBER OF NFT LAUNCHES BY TOP OEMS127
TABLE 59OEMS AND THEIR NFT COLLABORATIONS IN AUTOMOTIVE METAVERSE127
8.6BLOCKCHAIN128
8.6.1GROWING TRADE OF DIGITAL ASSETS128
8.7KEY PRIMARY INSIGHTS128
9METAVERSE MARKET FOR AUTOMOTIVE, BY APPLICATION129
9.1INTRODUCTION130
FIGURE 48ADVERTISING SEGMENT TO DOMINATE DURING FORECAST PERIOD130
TABLE 60METAVERSE MARKET FOR AUTOMOTIVE, BY APPLICATION, 2018–2021 (USD MILLION)130
TABLE 61METAVERSE MARKET FOR AUTOMOTIVE, BY APPLICATION, 2022–2030 (USD MILLION)131
9.1.1OPERATIONAL DATA131
TABLE 62OEMS AND CURRENT METAVERSE APPLICATIONS131
9.1.2ASSUMPTIONS132
TABLE 63ASSUMPTIONS: BY APPLICATION132
9.1.3RESEARCH METHODOLOGY132
9.2ADVERTISING132
9.2.1ADVERTISING IN METAVERSE IMPACTING BRAND VALUE132
FIGURE 49HOW OEMS ARE ADVERTISING IN METAVERSE133
TABLE 64METAVERSE ADVERTISING MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)133
TABLE 65METAVERSE ADVERTISING MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)134
9.3ONLINE CAR PURCHASE134
9.3.1PREFERRED BY MILLENNIAL CUSTOMERS134
TABLE 66ONLINE CAR PURCHASE OFFERINGS BY OEMS IN AUTOMOTIVE METAVERSE134
TABLE 67METAVERSE ONLINE CAR PURCHASE MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)135
TABLE 68METAVERSE ONLINE CAR PURCHASE MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)136
9.4INFOTAINMENT136
9.4.1AR/VR-BASED HMD AND HUD DEVICES FOR IN-CAR INFOTAINMENT136
TABLE 69IN-CAR METAVERSE COMPATIBLE AR/VR INFOTAINMENT SYSTEMS136
TABLE 70METAVERSE INFOTAINMENT MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)137
TABLE 71METAVERSE INFOTAINMENT MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)137
9.5CAR DESIGN138
9.5.1CONVENIENT AND INEXPENSIVE CAR DESIGN USING XR138
TABLE 72VIRTUAL CAR DESIGN USING AUTOMOTIVE METAVERSE138
TABLE 73METAVERSE CAR DESIGN MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)139
TABLE 74METAVERSE CAR DESIGN MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)139
9.6AUTONOMOUS CAR TESTING139
9.6.1AUTONOMOUS CAR TESTING USING METAVERSE SAVES COST139
TABLE 75METAVERSE AUTONOMOUS CAR TESTING MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)140
TABLE 76METAVERSE AUTONOMOUS CAR TESTING MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)140
9.7TRAINING & SIMULATION141
9.7.1GROWING DEMAND AMONG NOVICE AND PROFESSIONAL DRIVERS141
TABLE 77DRIVING SIMULATORS IN AUTOMOTIVE METAVERSE141
TABLE 78METAVERSE TRAINING & SIMULATION MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)142
TABLE 79METAVERSE TRAINING & SIMULATION MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)142
9.8KEY PRIMARY INSIGHTS142
10METAVERSE MARKET FOR AUTOMOTIVE, BY REGION143
10.1INTRODUCTION144
FIGURE 50ASIA PACIFIC TO GROW AT FAST RATE DURING FORECAST PERIOD144
TABLE 80METAVERSE MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)145
TABLE 81METAVERSE MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)145
10.2ASIA PACIFIC146
10.2.1ASIA PACIFIC: REGULATIONS146
FIGURE 51ASIA PACIFIC: REGIONAL SNAPSHOT147
TABLE 82ASIA PACIFIC: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2018–2021 (USD MILLION)148
TABLE 83ASIA PACIFIC: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2022–2030 (USD MILLION)148
TABLE 84ASIA PACIFIC: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION)148
TABLE 85ASIA PACIFIC: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION)149
10.2.2CHINA149
10.2.2.1Government incentives present opportunities149
TABLE 86CHINA: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY150
10.2.3JAPAN150
10.2.3.1Increasing OEM initiatives150
TABLE 87JAPAN: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY150
10.2.4SOUTH KOREA151
10.2.4.1Thriving automotive OEM and metaverse provider partnerships151
TABLE 88SOUTH KOREA: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY151
10.2.5REST OF ASIA PACIFIC151
TABLE 89REST OF ASIA PACIFIC: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY152
10.3EUROPE152
10.3.1EUROPE: REGULATIONS152
TABLE 90EUROPE: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2018–2021 (USD MILLION)153
TABLE 91EUROPE: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2022–2030 (USD MILLION)153
TABLE 92EUROPE: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION)153
TABLE 93EUROPE: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION)154
10.3.2UK154
10.3.2.1Large-scale metaverse adoption by OEMs154
TABLE 94UK: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY154
10.3.3GERMANY155
10.3.3.1Success of BMW meta factories and NFT-based transactions155
TABLE 95GERMANY: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY155
10.3.4REST OF EUROPE155
TABLE 96REST OF EUROPE: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY156
10.4NORTH AMERICA156
10.4.1NORTH AMERICA: REGULATIONS157
FIGURE 52NORTH AMERICA: REGIONAL SNAPSHOT157
TABLE 97NORTH AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2018–2021 (USD MILLION)158
TABLE 98NORTH AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2022–2030 (USD MILLION)158
TABLE 99NORTH AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION)158
TABLE 100NORTH AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION)158
10.4.2US159
10.4.2.1Presence of top metaverse providers and high penetration of 5G159
TABLE 101US: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY159
10.4.3CANADA160
10.4.3.1Presence of innovative startups160
TABLE 102CANADA: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY160
10.5MIDDLE EAST & AFRICA160
TABLE 103MIDDLE EAST & AFRICA: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY160
10.5.1MIDDLE EAST & AFRICA: REGULATIONS161
TABLE 104MIDDLE EAST & AFRICA: METAVERSE MARKET FOR AUTOMOTIVE, 2018–2021 (USD MILLION)161
TABLE 105MIDDLE EAST & AFRICA: METAVERSE MARKET FOR AUTOMOTIVE, 2022–2030 (USD MILLION)161
TABLE 106MIDDLE EAST & AFRICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION)162
TABLE 107MIDDLE EAST & AFRICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION)162

10.6LATIN AMERICA162
TABLE 108LATIN AMERICA: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY162
10.6.1LATIN AMERICA: REGULATIONS163
TABLE 109LATIN AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, 2018–2021 (USD MILLION)163
TABLE 110LATIN AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, 2022–2030 (USD MILLION)163
TABLE 111LATIN AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION)163
TABLE 112LATIN AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION)164
11COMPETITIVE LANDSCAPE165
11.1OVERVIEW165
11.2MARKET RANKING ANALYSIS165
FIGURE 53MARKET RANKING OF MAJOR PLAYERS IN METAVERSE MARKET FOR AUTOMOTIVE, 2021165
11.3COMPETITIVE SCENARIO167
11.3.1DEALS, 2019-2022167
TABLE 113DEALS, 2019–2022167
11.3.2PRODUCT LAUNCHES, 2019-2022168
TABLE 114NEW PRODUCT LAUNCHES, 2019–2022168
11.4COMPANY EVALUATION QUADRANT FOR METAVERSE MARKET FOR AUTOMOTIVE169
11.4.1STARS169
11.4.2EMERGING LEADERS169
11.4.3PERVASIVE COMPANIES170
11.4.4PARTICIPANTS170
FIGURE 54COMPANY EVALUATION QUADRANT FOR HARDWARE AND SOFTWARE PROVIDERS, 2021170
FIGURE 55COMPANY EVALUATION QUADRANT FOR OEMS, 2021171
11.5COMPANY EVALUATION FOOTPRINT172
TABLE 115METAVERSE MARKET FOR AUTOMOTIVE: COMPANY FOOTPRINT, 2021172
TABLE 116METAVERSE MARKET FOR AUTOMOTIVE: APPLICATION FOOTPRINT, 2021172
TABLE 117METAVERSE MARKET FOR AUTOMOTIVE: REGIONAL FOOTPRINT, 2021173
11.6COMPETITIVE EVALUATION QUADRANT, START-UPS AND SMES173
11.6.1PROGRESSIVE COMPANIES173
11.6.2RESPONSIVE COMPANIES173
11.6.3DYNAMIC COMPANIES173
11.6.4STARTING BLOCKS174
FIGURE 56COMPETITIVE LEADERSHIP MAPPING FOR START-UPS AND SMES, 2021174
TABLE 118METAVERSE MARKET FOR AUTOMOTIVE: LIST OF KEY STARTUPS175

12COMPANY PROFILES176
(Business overview, Products offered, Recent developments & MnM View)*
12.1KEY PLAYERS176
12.1.1NVIDIA176
TABLE 119NVIDIA: BUSINESS OVERVIEW176
FIGURE 57NVIDIA: COMPANY SNAPSHOT177
FIGURE 58NVIDIA OMNIVERSE AND ITS APPLICATION177
TABLE 120NVIDIA: PRODUCTS OFFERED178
TABLE 121NVIDIA: NEW PRODUCT DEVELOPMENTS178
TABLE 122NVIDIA: DEALS178
12.1.2ROBLOX CORPORATION180
TABLE 123ROBLOX CORPORATION: BUSINESS OVERVIEW180
FIGURE 59ROBLOX CORPORATION: COMPANY SNAPSHOT180
TABLE 124ROBLOX CORPORATION: PRODUCTS OFFERED181
TABLE 125ROBLOX CORPORATION: DEALS181
12.1.3UNITY TECHNOLOGIES183
TABLE 126UNITY TECHNOLOGIES: BUSINESS OVERVIEW183
FIGURE 60UNITY TECHNOLOGIES: COMPANY SNAPSHOT183
FIGURE 61UNITY TECHNOLOGIES PARTNERSHIP WITH HYUNDAI184
TABLE 127UNITY TECHNOLOGIES: PRODUCTS OFFERED184
TABLE 128UNITY TECHNOLOGIES: NEW PRODUCT DEVELOPMENTS184
TABLE 129UNITY TECHNOLOGIES: DEALS185
12.1.4META PLATFORMS INC.187
TABLE 130META PLATFORMS INC: BUSINESS OVERVIEW187
FIGURE 62META PLATFORMS INC: COMPANY SNAPSHOT188
TABLE 131META PLATFORMS INC: PRODUCTS OFFERED188
TABLE 132META PLATFORMS INC: NEW PRODUCT DEVELOPMENTS189
TABLE 133META PLATFORMS INC: DEALS190
12.1.5WAYRAY192
TABLE 134WAYRAY: BUSINESS OVERVIEW192
TABLE 135WAYRAY: PRODUCTS OFFERED192
TABLE 136WAYRAY: NEW PRODUCT DEVELOPMENTS192
TABLE 137WAYRAY: DEALS193
12.1.6EPIC GAMES194
TABLE 138EPIC GAMES: BUSINESS OVERVIEW194
FIGURE 63EPIC GAMES METAVERSE194
TABLE 139EPIC GAMES: PRODUCTS OFFERED195
TABLE 140EPIC GAMES: NEW PRODUCT DEVELOPMENTS195
TABLE 141EPIC GAMES: DEALS196
12.1.7TECH MAHINDRA197
TABLE 142TECH MAHINDRA: BUSINESS OVERVIEW197
FIGURE 64TECH MAHINDRA: COMPANY SNAPSHOT198
TABLE 143TECH MAHINDRA: PRODUCTS OFFERED198
TABLE 144TECH MAHINDRA: NEW PRODUCT DEVELOPMENTS198
TABLE 145TECH MAHINDRA: DEALS199
TABLE 146TECH MAHINDRA: OTHERS199
12.1.8MICROSOFT200
TABLE 147MICROSOFT: BUSINESS OVERVIEW200
FIGURE 65MICROSOFT: COMPANY SNAPSHOT201
FIGURE 66MICROSOFT HOLOLENS 2 MR DEVICE202
TABLE 148MICROSOFT: PRODUCTS OFFERED203
TABLE 149MICROSOFT: NEW PRODUCT DEVELOPMENTS203
TABLE 150MICROSOFT: DEALS204
TABLE 151MICROSOFT: OTHERS204
12.1.9XR LABS205
TABLE 152XR LABS: BUSINESS OVERVIEW205
TABLE 153XR LABS: PRODUCTS OFFERED205
TABLE 154XR LABS: DEALS206
12.1.10QUALCOMM207
TABLE 155QUALCOMM: BUSINESS OVERVIEW207
FIGURE 67QUALCOMM: COMPANY SNAPSHOT208
FIGURE 68QUALCOMM X2 CHIP FOR AR/VR DEVICES208
TABLE 156QUALCOMM: PRODUCTS OFFERED209
TABLE 157QUALCOMM: NEW PRODUCT DEVELOPMENTS209
TABLE 158QUALCOMM: DEALS210
12.1.11DECENTRALAND211
TABLE 159DECENTRALAND: BUSINESS OVERVIEW211
TABLE 160DECENTRALAND: PRODUCTS OFFERED211
TABLE 161DECENTRALAND: DEALS211
12.1.12SANDBOX212
TABLE 162SANDBOX: BUSINESS OVERVIEW212
TABLE 163SANDBOX: PRODUCTS OFFERED212
TABLE 164SANDBOX: NEW PRODUCT DEVELOPMENTS212
TABLE 165SANDBOX: DEALS213
12.2AUTOMOTIVE OEMS214
12.2.1HYUNDAI MOTOR COMPANY214
TABLE 166HYUNDAI MOTOR COMPANY: BUSINESS OVERVIEW214
FIGURE 69HYUNDAI MOTOR COMPANY: COMPANY SNAPSHOT214
TABLE 167HYUNDAI MOTOR COMPANY: PRODUCTS OFFERED215
TABLE 168HYUNDAI MOTOR COMPANY: NEW PRODUCT DEVELOPMENTS215
TABLE 169HYUNDAI MOTOR COMPANY: DEALS215
TABLE 170HYUNDAI MOTOR COMPANY: OTHERS216
12.2.2VOLKSWAGEN AG217
TABLE 171VOLKSWAGEN AG: BUSINESS OVERVIEW217
FIGURE 70VOLKSWAGEN AG: COMPANY SNAPSHOT218
TABLE 172VOLKSWAGEN AG: PRODUCTS OFFERED218
TABLE 173VOLKSWAGEN AG: NEW PRODUCT DEVELOPMENTS219
TABLE 174VOLKSWAGEN: DEALS219
TABLE 175VOLKSWAGEN: OTHERS219
12.2.3BMW GROUP220
TABLE 176BMW GROUP: BUSINESS OVERVIEWS220
FIGURE 71BMW GROUP: COMPANY SNAPSHOT220
FIGURE 72BMW GROUP VIRTUAL CAR DESIGN USING OMNIVERSE221
TABLE 177BMW GROUP: PRODUCTS OFFERED221
TABLE 178BMW GROUP: NEW PRODUCT DEVELOPMENTS221
TABLE 179BMW GROUP: DEALS222
12.2.4MERCEDES-BENZ AG223
TABLE 180MERCEDES-BENZ AG: BUSINESS OVERVIEW223
FIGURE 73MERCEDES-BENZ AG: COMPANY SNAPSHOT223
FIGURE 74MERCEDES-BENZ NFT ISSUED ITS G-CLASS224
TABLE 181MERCEDES-BENZ AG: PRODUCTS OFFERED224
TABLE 182MERCEDES-BENZ AG: NEW PRODUCT DEVELOPMENTS225
TABLE 183MERCEDES-BENZ AG DEALS225
12.2.5NISSAN MOTORS226
TABLE 184NISSAN MOTORS: BUSINESS OVERVIEW226
FIGURE 75NISSAN MOTORS: COMPANY SNAPSHOT226
FIGURE 76NISSAN MOTORS I2V SYSTEM227
TABLE 185NISSAN MOTORS: PRODUCTS OFFERED227
TABLE 186NISSAN MOTORS: DEALS227
*Details on Business overview, Products offered, Recent developments & MnM View might not be captured in case of unlisted companies.
12.3OTHER KEY PLAYERS228
12.3.1VOLVO228
12.3.2GENERAL MOTORS228
12.3.3ASTON MARTIN229
12.3.4MG MOTORS229
12.3.5HONDA MOTOR COMPANY230
12.3.6TOYOTA MOTOR CORPORATION230
12.3.7JIDU AUTO231
12.3.8TATA MOTORS231
12.3.9VARJO232
12.3.10CARZSO232
12.3.11TERRANET AB233
12.3.12CARCIVIC233
12.3.13SOMNIUM SPACE234
12.3.14METAVRSE234
12.3.15SONY CORPORATION235
12.3.16OXBOTICA235
12.3.17HYPERLINK INFOSYSTEM236
12.3.18HOLORIDE236
12.3.19HOLO-LIGHT237
12.3.20INFINITEWORLD237
12.3.21UPLAND238
13RECOMMENDATIONS BY MARKETSANDMARKETS239
13.1ADVANCEMENTS IN XR TECHNOLOGIES TO DRIVE METAVERSE ADOPTION IN AUTOMOTIVE239
13.2ASIA PACIFIC EXPECTED TO BE FASTEST MARKET239
13.3CONCLUSION239
14APPENDIX240
14.1KEY INSIGHTS FROM INDUSTRY EXPERTS240
14.2DISCUSSION GUIDE240
14.3KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL243
14.4CUSTOMIZATION OPTIONS245
14.5RELATED REPORTS245
14.6AUTHOR DETAILS246

Report Title: Metaverse Market for Automotive by Products (Software, Hardware), Technology (Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), Non-fungible Token (NFT), Blockchain), Function, Application & Region - Global Forecast to 2030


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