Writing Instruments in Malaysia

Abstract
The closure or restrictions on the operations of store-based retail distribution channels limited access to writing instruments at the height of the pandemic in 2020, although there was a slight shift towards e-commerce as retailers and players attempted to maintain supply demand to help offset steep in-store revenue losses. Nevertheless, growth was also damaged by the closure of schools and offices, with demand for writing instruments such as pens, pencils and colouring limited by a switch to h...

Euromonitor International's Writing Instrumentsin Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Writing Instruments in Malaysia
November 2022

List Of Contents And Tables

WRITING INSTRUMENTS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
2022’s more convincing recovery results from reopening of schools and offices
Affordable and cheaper alternative brands become more aggressively competitive
Innovative new product launches focus on arty use for writing instruments
PROSPECTS AND OPPORTUNITIES
Optimistic outlook with predicted player focus on art-related products
Premiumisation to become significant trend in writing instruments
E-commerce to see further development, and consumers to benefit from players’ promotional activities
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2017-2022
Table 2 Sales of Writing Instruments by Category: Value 2017-2022
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 4 Sales of Writing Instruments by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Writing Instruments: % Value 2018-2022
Table 6 LBN Brand Shares of Writing Instruments: % Value 2019-2022
Table 7 Distribution of Writing Instruments by Format: % Value 2017-2022
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
Table 9 Forecast Sales of Writing Instruments by Category: Value 2022-2027
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027
PERSONAL ACCESSORIES IN MALAYSIA
EXECUTIVE SUMMARY
Personal accessories in 2022: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2017-2022
Table 13 Sales of Personal Accessories by Category: Value 2017-2022
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 15 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 17 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 18 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 20 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources