Writing Instruments in Spain

Abstract
Even before the onset of the pandemic, retail constant value sales (2022 prices) of writing instruments had been in decline due to the increased use of digital devices—particularly smartphones. Disruption arising from COVID-19 restrictions (particularly the closure of educational institutions for an extended period) served to deepen this trend in 2020, and while retail constant value sales stabilised in 2021, they resumed their long-term decline in 2022.

Euromonitor International's Writing Instrumentsin Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Writing Instruments in Spain
November 2022

List Of Contents And Tables

WRITING INSTRUMENTS IN SPAIN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased smartphone use driving long-term decline
Markers and highlighters remain the best performer
As consumers become more price sensitive, e-commerce holds onto pandemic gains
PROSPECTS AND OPPORTUNITIES
Home working and a low fertility rate will continue to weigh on demand
Smartphone ubiquity will continue to weigh on demand for pencils, pens and writing accessories
Increased use of computers in schools will force manufacturers to look elsewhere for sales
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2017-2022
Table 2 Sales of Writing Instruments by Category: Value 2017-2022
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 4 Sales of Writing Instruments by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Writing Instruments: % Value 2018-2022
Table 6 LBN Brand Shares of Writing Instruments: % Value 2019-2022
Table 7 Distribution of Writing Instruments by Format: % Value 2017-2022
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
Table 9 Forecast Sales of Writing Instruments by Category: Value 2022-2027
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027
PERSONAL ACCESSORIES IN SPAIN
EXECUTIVE SUMMARY
Personal accessories in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2017-2022
Table 13 Sales of Personal Accessories by Category: Value 2017-2022
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 15 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 17 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 18 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 20 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources