Breakfast Cereals in Malaysia

Abstract
In the context of an uncertain and challenging economic environment, consumers are becoming more price-conscious and trading down to more for affordable breakfast meals. As a result, they are only consuming breakfast cereals occasionally and turning to the more competitively priced products and brands within the category. For instance, consumers prefer to purchase Koko Krunch from Nestlé (M) Bhd instead of Kellogg's Frosties from Kellogg Asia Marketing Inc in children’s breakfast cereals due to...

Euromonitor International's Breakfast Cereals in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Breakfast Cereals in Malaysia
November 2022

List Of Contents And Tables

BREAKFAST CEREALS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers switch to affordable breakfast cereals in 2022
Players reformulate new products and reduce price promotion activity in 2022
Existing players continue to face supply chain disruption in 2022
PROSPECTS AND OPPORTUNITIES
Flakes and muesli and granola expected to see notable growth over forecast period
Leading players likely to diversify product ranges and price positioning
Manufacturers are expected to increase unit selling prices over the forecast period
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 2 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 7 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
STAPLE FOODS IN MALAYSIA
EXECUTIVE SUMMARY
Staple foods in 2022: Inflation and national conflict drive price hikes and cost pressure to manufacturers
The easing of movement restrictions boosts foodservice demand in 2022
Players implement various strategies to retain foothold in 2022
Physical stores gain traction, while retail e-commerce grows moderately in 2022
Players are predicted to offer leaner product ranges, expand distribution and organise seasonal marketing campaigns over the forecast period
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2017-2022
Table 13 Sales of Staple Foods by Category: Value 2017-2022
Table 14 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 15 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 17 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 18 Penetration of Private Label by Category: % Value 2017-2022
Table 19 Distribution of Staple Foods by Format: % Value 2017-2022
Table 20 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 21 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources